Engen Cycling Ad on the radio

[cadenceblur]

Anybody hear this new ad on the radio?

Talks about how dangerous cycling is on our roads.

It's all about some campaign to teach kids to cycle safely.

Ends with the statement - " better cyclists make for safer roads" (or something like)

[Lostee]

I hear it almost every morning when I don't commute to work. It's not talking to motorists at all...!

[cadenceblur]

exactly - implies that cyclists need to "look out for themselves" !

Which is true, but doesn't raise any awarness around poor driving.

[Super Sywurm]

They always blame the wrong people!

[GoLefty!!]

of course they won't raise awareness around poor driving. they need to sell petrol after all