This is not an advert....
I own a small nutrition brand called H2Sport. It is not aimed at the top end racing market, or those who demand large carb intake. Our research has concluded that a large portion of riders are unable to absorb significant amounts of carbs, at least without any gastrointestinal discomfort. The thinking was that many riders like to eat on the bike, often this includes sweets, dates, fruit, bars etc, so by removing sucrose and fructose we enable the consumption of these types of foods without adding to potential stomach issues. Also, there is the added health benefit of limiting sugar intake when using the product.
The result was a drink with 26.14g carbs per 750ml bottle. Carbs from Maltodextrin and Dextrose 50/50 split. The all important magnesium, sodium and potassium numbers are comparable to other products out there, better in some cases. Most importantly the pricing is good. At R275 per 700g tub (23 servings), the cost works out at R12.00 per bottle (friends discount always applies....).
I took on the product as it worked for me doing long distances, stage races etc with the added benefit of all natural ingredients at a good price. For me the big benefit is the ability to smash the food you want to eat, whilst still getting carbs and good electrolytes from the drink at a reasonable price.
Now I just need to market the brand properly and get it out there.
