The UCI unveils refreshed brand identity

[News bot]

The Union Cycliste Internationale (UCI) today unveils a new brand identity to help modernise the image of the organisation. A new logo is central to the update.

 

Click here to view the article

[T-Bob]

Well that is really taking the fight to the major issues in cycling today.

 

Looks better but honestly there are bigger things that need attention in the sport.

[udxcob]

Agreed

[CAAD4]

I didn't know that there was a Saffer politician running the UCI...

[Stretch]

Bigger picture gents

 

"When we think about re-branding, our first thoughts tend to go to the customer. What will they think? How can we best communicate our mission and our products with this re-brand? But for a re-branding effort to truly succeed, we must also pay attention to everyone within the organization. After all, a brand’s roots are in its people.

Re-branding means transition, and transitions are all about people and emotions — the tricky stuff. As enthusiastic as people can get about a new look, the re-branding process can create confusion, anxiety and insecurity.

A re-brand is usually a symbol of a greater organizational change. Many times, a re-brand comes as a result of new ownership or new leadership. Other times, it’s a necessary evolution to stay competitive in the marketplace. Whatever the reason, re-brands are usually not just change for change’s sake. They symbolize something bigger. But by going into the process with a full understanding of how to manage the transition, you will give your re-brand the best chance for success. 

To really get your people behind your new brand, you need to remember they will have to: (1) say goodbye to something (the old brand); (2) go through a period where they are unsure of what exactly is changing and what isn’t; and (3) understand and embrace the new beginning. Leading your organization through this three-step process will accelerate your employees’ adoption of the new brand and help your organization reap the benefits of its updated brand identity."

[rock]

how about a refreshed stand on doping?

[RocknRolla]

yawn....