Spez' finally to get the 'roubaix' trademark

[Yo-Yo]

Seems like a mix of bad luck and good luck has finally handed the Specialized the 'Roubaix' trademark in America (albeit for $700K). 

 

"The bicycle industry can be a funny place sometimes. For years, one of the most popular road bikes from Specialized has been their comfort and cobble oriented Roubaix. And while the design and technology of the bike are all Specialized, they’ve had to license the name since 2004 from Advanced Sports Enterprises who has held the Roubaix trademark in the U.S since the early 90’s.
 

Now that ASE is in bankruptcy proceedings though, Specialized has agreed to pay ASE $700,000 for the trademark according to a recent report by Bicycle Retailer. ASE is the parent company of both Performance Bicycle and ASI – Advance Sports Inc. which includes Fuji, SE, Kestrel, Breezer, Phat Cycles, Tuesday Cycles and Oval Concepts.

While Specialized has apparently agreed to the purchase, the deal is not yet confirmed and won’t be until it goes before a scheduled hearing later this month. For more details, check out the full story over on BRAIN."

[Capricorn]

ai toggie. i wonder if spesh going to slap the city of Roubaix, which has been populated since at least the 1700s, with a cease and desist order. 

**** this BS trademarking of well established, common use names by thugs like spesh.

[Yo-Yo]

Wonder if thy will go back after that 'roubaix cafe' that they were keen on shutting down before ASE said they'd cancel the license if they did. 

[Dirkitech]

ai toggie. i wonder if spesh going to slap the city of Roubaix, which has been populated since at least the 1700s, with a cease and desist order. 

**** this BS trademarking of well established, common use names by thugs like spesh.

That's one way to take trademarks out of context. You don't see Ford claiming Mount Everest because they have a car model named Everest.

 

edit: And protecting trademarks doesn't automatically make a company thugs. In fact, I believe this acquisition will allow them the lawful upperhand to take on any counterfeit producers etc. which is good for quality control.

[bikebloke]

Wonder if thy will go back after that 'roubaix cafe' that they were keen on shutting down before ASE said they'd cancel the license if they did. 

its spaz what do you think they will do ...?

[Capricorn]

That's one way to take trademarks out of context. ...

the irony. learn to spot the tongue in cheek comments. but the latter part of my post I still stand by: it's ridiculous no matter how does the trademarking. Rounded rectangles is another such ridiculousness?

 

but since you seem to clued up about these things, did ford trademark the word Everest specifically as has occurred with Roubaix? that is, is Ford Everest trademarked, or is just Everest trademarked to Ford?

[Dirkitech]

the irony. learn to spot the tongue in cheek comments. but the latter part of my post I still stand by: it's ridiculous no matter how does the trademarking. Rounded rectangles is another such ridiculousness?

 

but since you seem to clued up about these things, did ford trademark the word Everest specifically as has occurred with Roubaix? that is, is Ford Everest trademarked, or is just Everest trademarked to Ford?

you think the obvious emoji didn't give it away? wow.

Take a chill pill and don't take things so seriously either, mr "ironically points out irony".

 

As for the rest:

 

Nothing for me to learn here, I'm moving on...

[piotter]

but since you seem to clued up about these things, did ford trademark the word Everest specifically as has occurred with Roubaix? that is, is Ford Everest trademarked, or is just Everest trademarked to Ford?

While I don't know the details I wouldn't be surprised if Ford had trademarked just Everest. They went after Ferrari for designating their 2011 F1 car the F150  - because you know it's easy to confuse an F1 car and a "truck".