News bot Posted February 4, 2022 Share Stage 2 of the 2022 Momentum Medical Scheme Tankwa Trek, presented by Biogen, saw repeat victories for the men and women in the First Ascent leaders’ jerseys. Nino Schurter and Filippo Colombo, of Team Cornercard, raced patiently before making the stage winning move in the final 25-kilometres. While Faces Rola’s Mariske Strauss and Candice Lill […]View full article Link to comment Share on other sites More sharing options...
Trashy Posted February 4, 2022 Share Literally 25% of the words above are sponsor's names. Insane. Link to comment Share on other sites More sharing options...
MBMtbGirl Posted February 4, 2022 Share No news re mixed teams, what a pity. Link to comment Share on other sites More sharing options...
KB280DT Posted February 4, 2022 Share 53 minutes ago, Trashy said: Literally 25% of the words above are sponsor's names. Insane. Tiring more like it 😐 Link to comment Share on other sites More sharing options...
'Dale Posted February 4, 2022 Share 53 minutes ago, Trashy said: Literally 25% of the words above are sponsor's names. Insane. Sponsors make the world of professional cycling turn. They literally buy the retail space with money. Skin in the game. OVERDRIVE and Wayne pudding Mol 2 Link to comment Share on other sites More sharing options...
Trashy Posted February 4, 2022 Share 1 hour ago, 'Dale said: Sponsors make the world of professional cycling turn. They literally buy the retail space with money. Skin in the game. I would argue that well written reportive journalism which engages the reader and draws them into the story of the event is a more effective marketing strategy than simply repeating the sponsor's names ad nauseum. Link to comment Share on other sites More sharing options...
'Dale Posted February 4, 2022 Share 20 minutes ago, Trashy said: I would argue that well written reportive journalism which engages the reader and draws them into the story of the event is a more effective marketing strategy than simply repeating the sponsor's names ad nauseum. Argument understood @Trashy It is a team event, so team names will be prominent. The article included quotes, special mention of the upcoming Merino Monster as well as some descriptions of race dynamic on the day. I would rate it as 7/10 with Ewald se kiekies for reporting on a race in the desert. Trashy 1 Link to comment Share on other sites More sharing options...
OVERDRIVE Posted February 4, 2022 Share 26 minutes ago, 'Dale said: Argument understood @Trashy It is a team event, so team names will be prominent. The article included quotes, special mention of the upcoming Merino Monster as well as some descriptions of race dynamic on the day. I would rate it as 7/10 with Ewald se kiekies for reporting on a race in the desert. He who pays the piper picks the tune. ChrisF 1 Link to comment Share on other sites More sharing options...
bolt67 Posted February 5, 2022 Share Ladies race is a non event , other than Mariska/Candice and Robyn, Amy our ladies are not quite up to scratch. Half an hour win on Day 2 , that’s a country mile ….. ! No young talent coming through or is it just a lack of sponsorship for the youngsters , stage racing is bloody expensive for sponsors ! Link to comment Share on other sites More sharing options...
NotSoBigBen Posted February 5, 2022 Share 12 hours ago, Trashy said: I would argue that well written reportive journalism which engages the reader and draws them into the story of the event is a more effective marketing strategy than simply repeating the sponsor's names ad nauseum. In fact I would posit that most 'reporters' are merely 'repeaters' ... take the 'Navy shot cannons at the mountain' articles during this week as an example Ek skud maar net my kop Link to comment Share on other sites More sharing options...
OVERDRIVE Posted February 5, 2022 Share 18 minutes ago, bolt67 said: Ladies race is a non event , other than Mariska/Candice and Robyn, Amy our ladies are not quite up to scratch. Half an hour win on Day 2 , that’s a country mile ….. ! No young talent coming through or is it just a lack of sponsorship for the youngsters , stage racing is bloody expensive for sponsors ! 30min is a problem. They could actually ride at walking pace and still win it... Link to comment Share on other sites More sharing options...
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