I must admit I'm not a big fan of the concept store idea. Like someone mentioned earlier it's just a bigger, fancier bike shop whereas with Deon you get a "family/community feeling" when you pop into the store. Example, the new giant concept store (in my opinion) is a waste of good retail space. I'm still to be greeted by someone there (have been there 3 times with my daughter and wife), their pricing is crazy and I just feel weird there.. etc etc. Ideal shop (concept or local) for me would be one which stocks 3-4 major brands, has a excellent workshop, can get you whatever bike/part you want within a week, provides friendly service and has a Collcachios close by. OO, wait... I think someone already has such a shop.. BUT, this is just my opinion and I'm only on cup 2 of my morning coffee so don't start up the flame throwers yet!!