Hmm. I think that protesting / objecting to the way people do things in SA is part of the territory when running a successful business, or any in fact. Having your opinion heard whether emotionally charged or not is a beautiful part of life, regardless of who takes offense... there will ALWAYS be one person. I think that I can understand both sides of the story... I think. 1. Yes, I do believe that there should always be a level of inclusiveness. As privileged people, we can never fully understand what it is like to not be able to afford a pair of R130 or whatever they cost now socks. Nearly 60% of SA is under the poverty line, so I honestly support them including people who may not be able to afford such socks. With saying that, I don't think the selection of PDA shouldn't be based on race alone, but, A. Do you love running / sport ? B. Can you afford our product? C. Can we get a return on investment? 2. The other side which I understand is, it's our company, why should we kneel to some people complaining? Part of my pet hate on cancel culture, it's an absolute cancer. if you would like to not include PDA athletes, totally your choice and there should not be a single person to influence you otherwise. You're a privately owned company. If people truly want to complain, go to government and ask where the basic services are. If you want to cancel anyone, look at the government.