Once a year Varsity college run a trail ride at Central Trails at Modderfontein in Jhb. If you among the 1 st 500 odd to register you get a free pair of Varsity College socks on race day. (and yes I understand nothing is free) I have no clue who makes them. But they a very very comfortable sock But I enter myself and wife and 2 sons, pay the entry fee, and then take the socks and keep them myself. If I pay entry I keep socks. If they want socks they must pay for entry. That is my yearly sock plan. Don't knock it till you have tried it.