Nikolais Posted November 4, 2011 Posted November 4, 2011 (edited) Redlands, California, November 03, 2011 – The adidas Group today announced that it has signed a share purchase agreement to acquire Five Ten, a leading performance brand in outdoor action sports. The adidas Group intends to purchase the entire Five Ten business, which includes all of the issued share capital of Five Ten USA. The total purchase price is USD 25 million in cash at closing and contingent payments, which are dependent on Five Ten achieving certain performance measures over the next three years. The transaction is expected to close in the next couple of weeks. As part of its Strategic Business Plan Route 2015, the adidas Group expects sales in the outdoor segment to exceed € 500 million by 2015 based on organic growth. Through the acquisition of Five Ten, the adidas Group will be even better positioned towards the goal to become a leading player in the outdoor market. “We are very excited to join forces with Five Ten. Five Ten is a leading brand in the technical outdoor market and within the outdoor action sport community. Climbers, mountain bikers and other outdoor athletes around the world highly value their products,” said Rolf Reinschmidt, Senior Vice President adidas Outdoor. “Five Ten has continuously been at the forefront of innovations and shares the same passion for athletes as we do at adidas. It represents an excellent addition to the adidas Outdoor portfolio and will allow us to expand into complementary market segments. This acquisition underscores our clear commitment to the outdoors and our ambition to play a leading role in the outdoor industry going forward. I am very much looking forward to working on this journey together with Charles Cole, Founder and President of Five Ten.” “The deal provides exciting prospects for Five Ten. Supported by the adidas Group, we can finally reach the full potential that the ‘Brand of the Brave’ has to offer,” commented Charles Cole, Founder and President of Five Ten. “Here at Five Ten, we like the philosophy of adidas’ founder Adi Dassler, with his focus on product quality and in doing whatever is necessary to give the athlete the advantage. adidas has the same principles of putting athletes and performance first that have guided Five Ten for nearly 30 years and we are thrilled to be partnering with them.” Five Ten has been at the forefront of innovation in the technical outdoor market since the day Stealth, a revolutionary high-friction rubber compound, was created in 1985. Today, the Stealth product family includes more than half a dozen award-winning compounds that provide the highest friction to athletes in various conditions. The Five Ten Elite Team consists of some of the world’s most exciting athletes such as Dean Potter, National Geographic’s 2011 athlete of the year, JT Holmes, champion big-mountain skier and Suz Graham, the most versatile and progressive female action sports athlete in the world. adidas is the athletic brand in the outdoors. It has a long history in innovative outdoor products including highlights such as the ‘Super Trekking’, the first light trekking shoe, being worn by climbing legend Reinhold Messner for his first Everest ascent without oxygen support in 1978. Its award-winning TERREX collection offers lightweight, technical equipment to athletes in the outdoors. The tradition of adidas founder Adi Dassler, who worked individually with athletes to make them better, continues today. adidas Outdoor has teamed up with top outdoor athletes like the Huber Brothers (Climbing, Germany), Beat Kammerlander (Climbing, Austria) and Barbara Zangerl (Climbing, Austria) as well as prestigious organizations such as Zermatt Alpin Center (Switzerland) and Ragni di Lecco (Italy). About the adidas Group The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around the core brands: adidas, Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in Herzogenaurach, Germany, the Group has more than 46,000 employees and generated sales of € 12 billion in 2010. About Five Ten Five Ten is a family-owned company that is dedicated to making the best outdoor sports footwear available. It offers innovative products to athletes in categories such as climbing and mountain biking. Five Ten was founded by Charles Cole in 1985, is located in Redlands, California and employs 37 people. In 2011, annual net sales are expected to be approximately € 16 million excluding distributor business in Japan and Korea. As seen on Vital MTBhttp://www.vitalmtb.com/news/news/Adidas-Acquires-Five-Ten-for-25-Million,370 Edited November 4, 2011 by Nikolais
patches Posted November 4, 2011 Posted November 4, 2011 I hope this means they're gonna be more easily available in SA, and cost a whole bunch less.
NotSoBigBen Posted November 4, 2011 Posted November 4, 2011 I hope this means they're gonna be more easily available in SA, and cost a whole bunch less. Dream on!
Guest Omega Man Posted November 4, 2011 Posted November 4, 2011 I hope this means they're gonna be more easily available in SA, and cost a whole bunch less.They are freely available form The Bike Shed.
Iwan Kemp Posted November 4, 2011 Posted November 4, 2011 ...and City Rock. But not "freely". Limited sizes and models make it to our shores.
wesley_r Posted November 4, 2011 Posted November 4, 2011 Limited sizes and models make it to our shores. yip hopefully adidas can pump some of their experience and tech into 5.10 and vice versa
LazyTrailRider Posted November 4, 2011 Posted November 4, 2011 Hmmm, maybe it's just me, but it's a bit depressing to see something that took so long to build being sold for only $25mil. Ouch.
Capricorn Posted November 4, 2011 Posted November 4, 2011 (edited) ...and City Rock. But not "freely". Limited sizes and models make it to our shores. LOL pure pwnage right there.. ... and CRC Edited November 4, 2011 by Capricorn
patches Posted November 5, 2011 Posted November 5, 2011 They are freely available form The Bike Shed. ...and City Rock.But not "freely". Limited sizes and models make it to our shores. Do either the Bike Shed or City rock bring in these? http://www.chainreactioncycles.com/Images/Models/Original/63973-1.jpg I can hear them calling my name, but don't feel like paying crazy duties on top of an awful exchange rate
Capricorn Posted November 5, 2011 Posted November 5, 2011 patches: which model is that, i can ask City Rock
PeterWest Posted November 5, 2011 Posted November 5, 2011 Cap, if you going to ask City Rock, could you ask whats the biggest MTB shoe size they can get?
CAAD4 Posted November 5, 2011 Posted November 5, 2011 Do either the Bike Shed or City rock bring in these? http://www.chainreactioncycles.com/Images/Models/Original/63973-1.jpg I can hear them calling my name, but don't feel like paying crazy duties on top of an awful exchange rate
CAAD4 Posted November 5, 2011 Posted November 5, 2011 Patches you could try your local branch of Arthur Murray... Seriously, not a mention of GM who is surely one of their top athletes? I agree 25 bar sounds cheap..
Capricorn Posted November 5, 2011 Posted November 5, 2011 Cap, if you going to ask City Rock, could you ask whats the biggest MTB shoe size they can get? will do. let u know tomorrow Peter
Guest Omega Man Posted November 5, 2011 Posted November 5, 2011 I have a pair of those. @caad4 DH is tiny bro. I agree he is one of their top athletes tho.
patches Posted November 6, 2011 Posted November 6, 2011 patches: which model is that, i can ask City Rock Cap, those are the Barron model. Patches you could try your local branch of Arthur Murray... Seriously, not a mention of GM who is surely one of their top athletes? I agree 25 bar sounds cheap.. I know, they do look rather flashy! ...but I don't think the dancing ones are called 5.10's... aren't they called 'And 5, 6, 7, 8'
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