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Greg Minnaar Joins Norco Factory racing team


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In a bold move, champion downhiller Greg Minnaar has signed with the Norco Factory racing team. With four World Championship victories and 23 World Cup wins, the South African is one of the most decorated riders in the sport, and he has big plans with Norco next season and beyond. Minnaar is focused on working with Norco’s engineers to develop equipment that will change the game, while also nurturing the next generation of talent. “Until recently, I had no idea that Norco had such an incredible engineering team,” said Minnaar. “I’ve never seen this in the bike industry, where the […]

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On 1/13/2024 at 8:42 PM, CAAD4 said:

Is GM still a Director at Rush Sports?

and I wonder if that little red logo will remain on the wall. swapping teams is one thing, but SC sure do sell a lot of bikes in our corner of africa and would be hard to walk away from that profit margin.

 

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25 minutes ago, Shebeen said:

and I wonder if that little red logo will remain on the wall. swapping teams is one thing, but SC sure do sell a lot of bikes in our corner of africa and would be hard to walk away from that profit margin.

 

image.png.91c49daeecda4cfaa0dc05d513b59d6f.png

I reckon that being part of their professional racing team and vending their merchandise via his cycle shop are separate endeavours. It certainly boosted the brand’s sales, thanks to Greg riding a Santa Cruz and his cycle shop offering their goods. However, they also supply Specialized, as far as I'm aware.

I find it hard to picture Santa Cruz quickly abandoning such a profitable venture. I presume GM Cycles will offer patrons a broader selection in light of Greg's new affiliation with the Norco factory team

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