To meet the growing demand in cycling and a more personal shopping experience, Specialized Africa has teamed up with another two cycling retailers in Gauteng. This past week two new Elite shops were opened in Dunkeld and Bedfordview. This adds to the growing countrywide network of Specialized Concept and Elite Stores.
Some of the Specialized bikes on show in Complete Cyclist Bedfordview.
The main goal of these Specialized Elite stores is to give the customer the best shopping experience possible, with an effective and practical shop layout. The design allows for specific areas for mountain biking, road cycling, as well as a dedicated women’s section.
Complete Cyclist Bedfordview staff.
“We are represented pretty well across the country now,” said Peet le Roux, Specalized Africa’s Retail Services Manager. “With the shop fitting of the store we strive to give our clients the best possible retail experience, while ensuring they get access to a large range of our products. It’s important to us that they are comfortable on the bike and can get the most out of every ride.”
Marc Wiederkehr from the Dunkeld Elite store shares in the opinion that the customer experience in-store is very important. “To have an international company like Specialized behind us has given us the support and know-how to give our customers a retail experience that will set the standard.”
Staff from Dunked Elite Store and Specialised Africa.
Scott Mckenzie from Complete Cyclist Bedfordview said that the word elite says it all. The store is not only a Specialized Elite store, but also an elite store in general. “We have the Specialized layout of the shop for that high end, uncluttered feeling. This gives the consumer a great shopping experience with sections for women, road and mountain biking so you will find what you are looking for without having to walk from one end to the next.”
Layout of Specialized Elite Store, Dunked Elite Store.
With the opening of these new shops, Specialized hopes to promote the healthy and passionate lifestyle of cycling, and to see more people on bicycles.
Hope they will provide better service that some of the already existing concept and elite Stores.