It is complete insanity. I think this is why people are looking very closely at this. The triathlete community can also be brutal, as everyone is very competitive. Now throw in an Instagram fitness type person, and it's a recipe for a lot of trolling. Instagram fitness models / personalities are not taken very seriously, and often get caught out on lying and putting bad information out there. This should have been done with a little more caution. Maybe try a few IMs before going head into 50/50. Her first IM is done over 21 hours as is, and now I think she is travelling. DC Rainmaker is posting on SlowTwitch. He does talk to some of the data issues. https://forum.slowtwitch.com/forum/Slowtwitch_Forums_C1/Triathlon_Forum_F1/Fitness_star_Ashley_Horner_to_complete_50_ironman_triathlons_in_50_days_P6671856-60/ If she does 50 IM distances in more than 50 days, it is still crazy. But, be honest and open. She should probably have started a blog with comments on why she is doing what. I bet if she posted about her struggles, and even admits defeat, the people will love her, and she will get a ton more followers. I find the data to be fishy. I suggested months ago to her to start logging stuff on Strava and she also linked another Ashley Horner account. And today I see a new one. It seems like it has not been thought out 100%, and almost sporadic. But, this is actually good for the sport. People will realize that triathlons are not completely undoable.