Bear in mind, MBUK serves a different segment of the MTB population as well, unfortunately that market is not as large here. However, the more 'lifestyle' orientated market around MTB is huge here, that seems to be more what Tread is aiming at. So the comparison is pretty moot. Conent should come before gimmicks like gifts, speaking for myself I hardly have a use for the freebies and buy on content before anything else, especially at R80 upwards for the imported titles! Personaly I've been noticing more pages of ads in the UK mags lately and a bit of a 'lad mag' approach, although I still enjoy the Brit wit style of writing. Quality wise the Tread content is pretty much there, obviously the goal is to always improve. Also consider that Tread has had the some total of one issue thus far, most other titles have been around for close to a decade or more and have the backing of larger media houses who generally understand niche markets.
