" Now we’ve got to a point where our race is certainly one of the most aspirant events around the world and it’s very desirable and it’s allowed us to increase the entry fee. I think in the last four years now it’s over 200% that we’ve racked up the entry fee. ... certainly in South Africa we’re quite an expensive event compared to other mountain bike stage races, which are now on the calendar as well. But the reality is that we’re certainly delivering value and it’s definitely not overpriced because the race sold out this year for next year’s event, so 12 months in advance, the race sold out in 34 seconds, everyone pays their money within 24 hours of entering and it’s R46 000 per entry to ride the race. So there is huge demand for it and I can say it’s getting more and more ... to be honest the actual cost of the entry is insignificant to their cost of taking part in the race and actually we can charge whatever we want for probably about 20% of the field. The price is absolutely irrelevant at the moment; it’s so desirable that they want to be doing to race. "
