This is how things work in SA. You have a couple of wholesalers, and some retailers. If, like the bread companies, you're in control of the entire market at wholesale level - you try to screw the consumer directly. If, however, you control a large part of a section of the retail market, you get together with some other major players and TELL the wholesaler what you want. If the RRP is raised and the LBS don't sell at that RRP, they simply will not get any stock from the wholesaler. The major players can however sell below the new inflated RRP because the wholesaler can not afford to lose their accounts. This happens with bikes, spares, shoes, clothing, foods, furniture, cars, etc. etc. (What's the real price of a pair of running shoes?) To fine them will not help. They simply do more of the same to cover their losses. The public must vote with their feet. Do not buy if it's a ripp-off! And tell them about it! We live in a global market place, the local retailer must compete with others all over the world, or shut down. - But on the other hand. If you've done much to help the local people, like providing jobs in your bread factory or promoting events that have earned you more sales, then you've earned the right to fix prices and screw the consumer. No? -
