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Posted

Prob the best "ad" you will ever see!!!!

 

That would be this one:

http://24.media.tumblr.com/tumblr_lnyv2jkYQp1qmopm8o1_500.jpg

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Posted

I see Audi Bought Ducati, maybe now Ducati can start winning some Moto GP races

Just read the same

 

http://www.autoblog.com/2012/04/18/audi-buys-ducati/

"There aren't a lot of automakers that also make motorcycles: Peugeot, Honda, Suzuki, and perhaps most pertinently, BMW. And now Audi is getting in the game – not with its own four-ringed motorbikes, but with today's acquisition of Ducati.

 

In the announcement just released, Audi confirmed the deal but stopped short of confirming the reported purchase price of $1.1B. Although Audi is, of course, part of the Volkswagen group, it is Audi AG itself that officially bought the motorcycle manufacturer, making Ducati the third Italian operation under its umbrella alongside Lamborghini and ItalDesign-Giugiaro.

 

Tellingly, Audi also points to certain technologies developed by Ducati – particularly their control systems, combustion chamber process and competence in lightweight construction – as particular assets that "offer great potential for AUDI AG and the Volkswagen Group." Read more in the official release after the jump."

Posted

Thats big money if it's to be confirmed.

http://www.wired.com/autopia/2012/04/audi-buys-ducati/

 

$1.12 billion dollars sound like a lot of money. And, to you or me, it would be. But, in the world of gargantuan corporations, it’s simply not that significant.

 

“Instagram was just acquired by Facebook for $1 billion,” highlights Jon Alain Guzik, a veteran of the technology and automotive industries. “What’s worth more, 35 million users or making 40,000 bikes a year? Instagram’s assets and brand pale in comparison to those of Ducati, but the two companies achieved the same valuation.”

 

$1 billion is also a trivial sum to a company as large as Volkswagen. Last year, the Group’s 11 brands (Ducati makes 12), sold 8.4 million vehicles for a revenue of $209.1 billion. “Consider for a moment that Volkswagen’s business generates something close to 8 billion euros in free cash every year,” Barclays Capital analyst Michael Tyndall told Reuters. “The company either has to find investments to enhance its return on capital or it needs to return the extra cash to shareholders."

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