Danger Dassie Posted July 20, 2011 Posted July 20, 2011 "What would a Prius look like if it were a bike instead of a car? That's what Toyota, Saatchi & Saatchi LA, Deeplocal, and Parlee Cycles wanted to explore with their PXP project. The final design was just revealed on John Watson's cycling/design site, and it's a doozy: lean, mean, and mind-controlled. (Yes, you read that last part right.) Futuristic bike designs tend to look not much unlike "normal" bikes, and the PXP is no different. "The Prius was not the first car, it was the car optimized. The PXP is an homage to that optimization," Saatchi & Saatchi LA's Executive Creative Director Chris Adams tells Co.Design. "This led us to a hybrid design that blends the characteristics of a super-aerodynamic time trial bike with the comfort and efficiency of road bike. Add in some innovative technology and you end up with the PXP." First, that "innovative technology" part -- the bike helmet, designed by Deeplocal, incorporates (wait for it) a"..... http://www.fastcodesign.com/1664515/a-prius-inspired-bike-has-mind-controlled-gear-shifting
RudoJ Posted July 20, 2011 Posted July 20, 2011 I'm not a roadie, but oh my word would be a "nice to have"
TNT1 Posted July 20, 2011 Posted July 20, 2011 Saatchi&Saatchi, you say? Free dinner with Nigella if you buy one?
Thug Posted July 20, 2011 Posted July 20, 2011 The bike frame itself is nothing new as top-end TT bikes have their front brakes behind the fork.
Danger Dassie Posted July 20, 2011 Author Posted July 20, 2011 Soon trained monkeys will be racing bikes...
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