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Volvo Cars Life Paint (Brilliant)


GregM

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Posted

Just a thought: Volvo makes money from cars. It won't make much from this and does not have the distribution channel for real mass market type product.

 

Why not open-source it. Licenced (to preserve quality/effectiveness) but at no fee.

 

That would really make cyclists like Volvo even more.

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Posted

It says on the website that it lasts for about a week.  Having to reapply all the time will be a mission...

 

If it wears off due to everyday stresses presents differently to does it lose its mojo chemically.

 

If the chemical process lasts, this could one day be built into clearcoat on frames and be permanent.

Posted

Bike Snob goes even further in a blog post: http://bikesnobnyc.blogspot.com/2015/03/sprayed-and-neutered-when-it-comes-to.html

 

Speaking of LSD, someone at Volvo must be on it, because they want us all to spraypaint ourselves so we glow in the dark:

 

Because apparently riding in "connected helme(n)ts" is not enough.

To illustrate how important it is for us to be visible at night, Volvo include this clip of a speeding cyclist with aerobars rear-ending a car:
 

I'm not sure how rider photoluminescence would have prevented or mitigated this boneheaded collision in any way, but I'll agree that if he had been glowing it sure would have been cool as hell to watch.

Anyway, you can rest assured that collisions like these will now be a thing of the past, because Volvo have come up with this handy travel-size anti-death spray:
 

My first thought was, "How do we know this isn't carcinogenic?"

My second thought was, "Maybe they tested it on animals."

My third thought was, "Holy ****, we're the test animals."

Then I sprayed myself in the face with Lifepaint, forgot all my cares, and lapsed into a blissful slumber.

Yes, Lifepaint makes everything okay.  I mean, we all know that nothing bad can happen to us when we're wearing our helments, right?  But you know what's even safer than a helment?  A helment thatglows!
 

Lifepaint also makes a fantastic deodorant:
 

 

(He's spraying it down the front of his pants.)

And best of all it makes you look like a vengeful specter who's returned from the beyond to torment the driver who hit you and left you for dead:
 

You'll know a driver has a guilty conscience if, upon seeing you, they make the sign of the cross and then steer their car into a tree or off the nearest overpass.

The video is also full of testimonials, including this one:
 

"Putting something on that will make you scream out to drivers like me is a fantastic thing."

 

Wow.  So it's not enough to be visible anymore.  Now we've got to "scream out" and glow from head to toe or else we're fair game.

I assume when she says "drivers like me" she means "oblivious idiots."

Amazing how drivers keep outsourcing any and all responsibility.

Hopefully this backfires on Volvo and the streets of London get covered with glow-in-the-dark penises.

You know, the idea of a spray-on reflector isn't even the worst idea in the world in and of itself, but when it's branded by a car company it's downright offensive--and don't get any smart ideas either, like covering yourself in Lifepaint, riding into a car on purpose, and then suing Volvo:

Volvo Cars/Grey/Albedo accept no liability or responsibility for any individual or individual's accident or injury by any road user or other object whilst wearing Lifepaint, damage to property caused directly or indirectly by the paint and that it is transferable. Cycle safety is the cyclist's responsibility and Lifepaint is one of the many products that can aid visibility but cannot prevent accidents caused by the individual or other road users.

This product has been brought to you by Volvo Car UK Limited.

In the making of this film we used both reflective paint products available from Albedo100.
Lifepaint was used on textiles and is water based, and the other Alebdo reflective paint products are for metals and are oil based so not suitable for use on textiles due to permanent nature. The film has not had any post production enhancement to the reflective capabilities seen.

After all, it's just repurposed pet spray:
 

Albedo100 Horse and Pets is a spray with light-reflective properties intended for use on fur. The spray has a light grey shade that might be perceived as colourless but is light-reflective in the dark.

The reflective effect is useful for the evening walks with your dog, horse-riding or jogging. Increase the visibility and safety of yourself and your pet in traffic by spraying e.g. the leash, tail or legs of your horse or dog.

Sounds about right.

And not to be outdone, GM is offering a flame retardant version for the American market, which may or may not be rebranded spray-on truck bed liner:
 


If the car companies can't tar and feather us then one out of two ain't bad.

Posted

If it wears off due to everyday stresses presents differently to does it lose its mojo chemically.

 

If the chemical process lasts, this could one day be built into clearcoat on frames and be permanent.

agreed this could very well be a start of something. i need to charge my lights after every third ride but i do so i can be safe and see. so applying every few days still fine with me.

Posted

hows it going to help me when I ride my bike during the DAY????

 

True, you're still unseen at the best of times because drivers heads are down looking at vleisboek or whatsapp when driving

Posted

https://twitter.com/bikesnobnyc/status/582656673887576064

 

Bike Snob NYC:

I'll paint myself so you can see me just as long as you slather your Volvo in feces so I can smell you.

Pleasant fellow this bikesnob guy. He will surely not last very long on our roads with his mentality that cars HAVE to see him. Clearly has not made the jump from theory to practical. Cars are usually on the winning side when the collide with a bike, so me personally would try any thing to not make that happen.
Posted

True, you're still unseen at the best of times because drivers heads are down looking at vleisboek or whatsapp when driving

that is true but i'll try anything to avoid the bump

Posted

hows it going to help me when I ride my bike during the DAY????

unfortunately we not all that lucky to only ride in the daylight but if it might help i'm gonna try it 

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