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Engen cyclist aware ad


AndreZA
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This morning I was quite shocked when I heard an ad from Engen on RSG or Jacaranda (I flip stations when irritating songs are on) about cyclist safety.

 

It starts with a boy getting a bike with training wheels and then as he gets older the dad removes the training wheels. He gets a bigger bike and enters some races. He meets someone and the it's over. It ends with a car tyres screeching. They then ask drivers to be extra careful around cyclist.

 

Good on you Engen and thank you.

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I'm an Engen employee...makes me proud to here they promoting caution to cyclist and motorists alike...

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Nice one Engen. I'm sure this kind of ad makes people a little more conscious of cyclists and saves a few lives in the process.

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Who is the cycling safety guys? Cant they give some fliers to Engen to hand out when filling up as part of the campaign?

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Heard it on both Jakaranda and Highveld this morning.

Well done and thanks to Engen!!

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I'm an Engen employee...makes me proud to here they promoting caution to cyclist and motorists alike...

Yip, also makes me proud that I worked at Engen! Sounds like Engen really got behind the right angle. Congrats to the marketing guys in getting it right and being no.1!

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I heard a new one this morning. A bunch of news reports about cyclist killed or run over all mixed together. Sad if you hear it like that.

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