Thing is that womens road cycling does not have the screen viewership that the mens have, that's what it reduces to. Just a fact.
What comes first, the chicken or the egg? There has been increasing live coverage of womens WT, but its pale in comparison to the mens, in some cases even rolled back. With increased TV coverage comes the big sponsors.
Womens CX is different, only in the last 10-15 years did it start getting live coverage, and viewership even exceeded that of the mens at one stage (when MdvP was dominating every race). Now most big teams have equal focus on both genders,
Its progressing for womens road, but I don't think it will draw level, either in terms of events or coverage, As much as I enjoy watching, its different.