Volvo's Latest Safety Obsession Is A Must-Have

[scotty]

I am also a cyclist who has had a family member knocked off his bike by a car.

 

As a cyclist who has been hit by a metal monster not once, not twice but three times I think its great. 

[BigDL]

2015 actually. The new shape XC90.

https://www.google.co.uk/amp/s/www.autoexpress.co.uk/volvo/xc90/103233/no-fatalities-ever-recorded-in-a-volvo-xc90-in-the-uk%3famp

[Rocket-Boy]

The idea is good, its just a pity that it will account for probably less than 1% of the cars and those driving the Volvos would have been less likely to hit you in the first place.

If only these existed on taxis!

[Escapee..]

The idea is good, its just a pity that it will account for probably less than 1% of the cars and those driving the Volvos would have been less likely to hit you in the first place.

If only these existed on taxis!

 

At the end of the day its a drive to sell more cars. So if people buy more Volvo's..problem solved

[madbradd]

I'm all for the concept but it wouldn't really be necessary if people actually focused on driving...

 

https://www.outsideonline.com/2360451/make-driving-dangerous-again

[The Ouzo]

https://www.google.co.uk/amp/s/www.autoexpress.co.uk/volvo/xc90/103233/no-fatalities-ever-recorded-in-a-volvo-xc90-in-the-uk%3famp

i stand corrected. Thanks. Actually makes that stat even more amazing

[The Ouzo]

At the end of the day its a drive to sell more cars. So if people buy more Volvo's..problem solved

its always a drive to sell more cars.

But considering Volvo's history its not just a marketing exercise.

Volvo was founded on the basis of safety from day one.

Much of the tech and data Volvo has gathered gets released to other manufacturers to be used on their vehicles.

 

Take a look at Volvo E.V.A. initiative as the lates example.

https://www.volvocars.com/za/why-volvo/human-innovation/future-of-driving/safety/eva-initiative

[The Ouzo]

The idea is good, its just a pity that it will account for probably less than 1% of the cars and those driving the Volvos would have been less likely to hit you in the first place.

If only these existed on taxis!

In SA yes, unfortunately we have a big culture of brand snobbery in this country, but take a look at europe and volvo is a big seller with an increasing market share.

[sawystertrance]

I would guess that price is a factor too. Volvo don't make safety cheap.

[The Ouzo]

I would guess that price is a factor too. Volvo don't make safety cheap.

In SA, in the market Volvo compete (premium brand), Volvo come in significantly cheaper than the german rivals. Pricing was negotiated deliberately this way in order to gain market share

Elsewhere in the world the pricing is very similar

[Escapee..]

Now just to work on that trade in value of Volvo (For Life)

[Dirkitech]

I'm all for the concept but it wouldn't really be necessary if people actually focused on driving...

this is what I meant earlier, although I failed in saying it as gracefully and tactly as this

[sawystertrance]

In SA, in the market Volvo compete (premium brand), Volvo come in significantly cheaper than the german rivals. Pricing was negotiated deliberately this way in order to gain market share

Elsewhere in the world the pricing is very similar

All well and good but my point (not well made) is that, like the German models, it's a luxury brand and as such, out of the reach of most in SA.

[The Ouzo]

Now just to work on that trade in value of Volvo (For Life)

Its more about getting that perception out of the market place.

Most Volvos after 2014 are trading equally and some even better than the german equivalent.

Actually when people pull in with certain german cars we cringe because we know they trade badly.

[The Ouzo]

All well and good but my point (not well made) is that, like the German models, it's a luxury brand and as such, out of the reach of most in SA.

very true. If one looks at the popularity of some of the cheapies that score nothing in NCAP ratings its scary that people buy them. But 2 reasons come to the fore, 1) affordability 2) most people in this country dont give a damn about safety

[Escapee..]

very true. If one looks at the popularity of some of the cheapies that score nothing in NCAP ratings its scary that people buy them. But 2 reasons come to the fore, 1) affordability 2) most people in this country dont give a damn about safety

 

More 1 than 2 though.