SRAM Purchases TIME Sport Pedal Business from Rossignol Group

[News bot]

SRAM is proud to announce the acquisition of the entire range of road and mountain pedals, cleats, and all related patents of TIME Sport from Rossignol Group. The companies completed the transaction on February 18, 2021.

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[Hairy]

This is exciting .... and a challenge to Shimano's SPD platform!

[Hairy]

Could this also be the start of seeing more Carbon parts falling into the SRAM group of products.

[splat]

I think that it's just a range of saddles that Sram does not currently have on it's line-up.

 

I had also forgotten that they had acquired Powertap a while ago, and then recently removed the products from their website:

 

https://cyclingtips.com/2021/02/heres-what-the-disappearance-of-powertap-might-mean/

[DieselnDust]

So glad that TIME has landed with a company that understands the cycling market. Rossignol were a disaster for TIME. They ran the frame business poorly,only focussing on cost reduction when building the cheapest frames was never in TIME's business model.

Hoping to see some exciting new goods from SRAM TIME in the future, maybe with Powertap technology

[hansolo]

It was just a matter of TIME before SRAM ventured into the pedal market...