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  1. Although there are more reviews and articles written about SRAM RED eTap than any other product in SRAM’s history, there are many features unique to eTap that are still relatively unknown. In this article, SRAM reviews 11 of these features to give greater insight into eTap’s capabilities. Click here to view the article
  2. In review of 2016, Iwan Kemp looks at the best bikes and gear that he rode last year. Click here to view the article
  3. For every bike, there’s a rider. A rider who builds it. A rider who knows it. A rider who’s always ready to take the bike somewhere new. Introducing GX, the drivetrain for people who love to ride without restraint. From beginner to expert, GX delivers personalized gear choices that take you as far and wide as you want to go. Engineered in Germany with 1x and 2x options, SRAM GX brings the power of riding to everyone, everywhere. Click here to view the article
  4. Updated for 2014 with a Solo Air air spring (only one adjustable air chamber), the 2015 is unchanged and is available in every wheel size and travel options to please most trail riders. Click here to view the article
  5. The 1x drivetrain that launched an XC World Championship, SRAM XX1 was built to be simpler, lighter and more durable than any other. Now available in black. Click here to view the article
  6. Lacondeguy, Zink and Semenuk complete a full SRAM | RockShox podium in the desert of Virgin, Utah. Lacondeguy crowned RedBull Rampage Champion, Zink takes Best Trick two years in a row and Semenuk walks away as 2014 FMB Champion. Click here to view the article
  7. After success at the RedBull District Ride, SRAM | RockShox athletes prepare themselves for the RedBull Rampage Click here to view the article
  8. Making SRAM 1x even better with the simplicity of the new SRAM X-SYNC Direct Mount chain ring. Engineered in Germany, the new Direct Mount rings bring lighter weight and greater simplicity to XX1, X01 and X1-1400 cranksets. SRAM’s Direct Mount rings give riders the perfect opportunity for a serious upgrade. Click here to view the article
  9. With revolutionary advancements in bicycle componentry, like SRAM’s XX1, X01 and X1 drivetrains, mountain bike designers have been given almost limitless freedom to focus solely on the performance of the bike. Each advancement demands that the entire package works flawlessly. Aggressive trail and enduro riders have been increasingly enjoying the benefits of larger wheels, but many still view 27.5" and 29" wheels as a possible weak link. Which is why SRAM has developed an open standard with Boost compatible components for SRAM drivetrain, hubs and RockShox forks. Click here to view the article
  10. First Look Friday is an introduction to the products that we are currently testing for review. This week we're previewing the Silverback Sphere 1 plus bike, Verve Infocrank, and a SRAM NX upgrade. Click here to view the article
  11. SRAM introduced the first ever 12 speed mountain bike groupsets in March with the announcement of their Eagle XX1 and X01 drivetrains. While the Eagle X01 drivetrain is suitable for all riding styles up to and including Enduro racing, the Eagle XX1 is geared towards cross-country with the use of light weight materials. Click here to view the article
  12. The facts and figures behind Mitch Ropelato’s last-minute bid for the King of Crankworx crown are staggering. But beyond the measurement of gate drops and vertical feet of descending, the number of high-fives and blasted berms, or even his Crankworx hair bleaching, you’ve got one solid common denominator—fun on a bicycle. Click here to view the article
  13. What you have here is a real mountain bike ride, a day in the life of a pro. Like the postal service, neither rain nor shine, snow nor sleet… Professional mountain bikers are apart from their bikes for only a small handful of reasons: travel, sickness, injury and strategically chosen rest days. When you compete for a living, travel is inevitable, rest days are a rare blessing, and sickness and injury keep you from making money. Training days are paramount. Sure, it’s the race days that pay the bills, but it’s all that time preparing that gets you to the finish line faster. Click here to view the article
  14. Cape Cycle Systems unveiled the SRAM Red eTap to Africa at the Cape Town Cycle Tour Expo this weekend. We managed to get some alone time with the display for a hands on experience with the first production wireless shifting groupset. Click here to view the article
  15. Ty Hathaway, a tall, soft-spoken Californian who co-owns a bike shop in Los Angeles, has made a life of things on two wheels. He’s been photographed for BMX magazines enough that he’s forgotten exactly which ones — and which issues. He’s been featured in clothing and helmet ads on road bikes. His Instagram feed is a visual catalogue of seemingly constant bike trips with like-minded friends. And in 2014, Hathaway re-discovered mountain biking and took on the rugged Trans Provence stage race in France, where he finished as the top-placing American. And his mountain bike jones was re-lit. Click here to view the article
  16. First Look Friday is an introduction to the products that we are currently testing for review. This week we're featuring the BH Lynx 4.8, SRAM's Roam 40 wheels and the Factory Lite gloves from Oakley. Click here to view the article
  17. Fast climbs and fast descents— from sunup till sundown. Truly made for the modern mountain biker, ROAM wheels use a special balance of low-inertia design, weight and strength to excel on a wide variety of terrain. They’re durable enough for hours in the saddle, yet light enough for race day. Click here to view the article
  18. When it comes to braking power and control, we believe in freedom—options. We believe that there should be an absolute best solution for every type of rider and every kind of ride; that there really isn’t a One-Size-Fits-Most when it comes to brakes. That’s the concept that led us to the development of Level, a new brake designed for the needs of modern cross-country and trail riders. Click here to view the article
  19. SRAM RED remains the world’s lightest groupset with countless race wins and key innovations that continue to set the standard for mechanical drivetrains. New for 2016 is a complete graphics rework inspired by and designed to complement the sophisticated look of SRAM’s new wireless SRAM RED eTap groupset. The new graphics feature overlapping textures and design elements in a complementary matte and gloss black finish. Click here to view the article
  20. It’s how you start that matters. Whether you’re discovering the mountain for the first time or you’re an MTB lifer searching for a no-nonsense, no-worries 1x drivetrain, SRAM NX is ready for action and ready to take you there. NX brings you a wide range of gear choices engineered for simplicity and durability, so you can focus on what matters most—the ride ahead. German engineered and proudly bearing the SRAM 1x™ stamp of approval, NX is ready to let the world know what real riding feels like. Click here to view the article
  21. What matters most to hardcore mountain bikers? Performance, durability, affordability, and style. TRUVATIV’s new Descendant series serves up all of these with confidence to spare. Guided by input from some of the most talented riders in Enduro and Gravity, each component in the Descendant lineup has been built to survive mountain biking’s most aggressive riders and thrive on the world’s rowdiest trails. Click here to view the article
  22. First Look Friday is an introduction to the products that we are currently testing for review. This week we're featuring a Niner Jet 9, a Kitted chainring, and SRAM's X1 drivetrain. Click here to view the article
  23. WP Gravity Enduro are delighted to announce SRAM as the main sponsors of the series this year. Click here to view the article
  24. The new SRAM X0 DH hubs are built around strength and durability. Our 52 point ratchet design gives you quick and reliable engagement. The X0 hubs are built with precision machined bearings giving you lower resistance, faster revolutions and no wasted time on drag. The hubs are also convertible to different axle types with removable end caps. From pawl tooth to spoke flanges, we took the extra time on the X0 DH hub so you won’t have to. Click here to view the article
  25. At SRAM, we know that if a technological advancement clutters the experience, it shouldn’t be called an advancement at all. Because it’s a bicycle. It’s supposed to be simple. To make something elegant to the point where it removes what’s in the way... that’s advancement. And that is the standard we held ourselves to while developing our first electronic shifting system. It’s called SRAM RED eTap. Click here to view the article
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