Double Delight for Cornercard and Faces Rola at the Tankwa Trek

[News bot]

Stage 2 of the 2022 Momentum Medical Scheme Tankwa Trek, presented by Biogen, saw repeat victories for the men and women in the First Ascent leaders’ jerseys. Nino Schurter and Filippo Colombo, of Team Cornercard, raced patiently before making the stage winning move in the final 25-kilometres. While Faces Rola’s Mariske Strauss and Candice Lill […]

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[Trashy]

Literally 25% of the words above are sponsor's names. Insane.

[MBMtbGirl]

No news re mixed teams, what a pity. 

[KB280DT]

  On 2/4/2022 at 2:28 PM, Trashy said:

Literally 25% of the words above are sponsor's names. Insane.

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Tiring more like it 😐

[Eugene Oppelt]

  On 2/4/2022 at 2:28 PM, Trashy said:

Literally 25% of the words above are sponsor's names. Insane.

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Sponsors make the world of professional cycling turn. They literally buy the retail space with money. Skin in the game. 

[Trashy]

  On 2/4/2022 at 3:23 PM, 'Dale said:

Sponsors make the world of professional cycling turn. They literally buy the retail space with money. Skin in the game. 

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I would argue that well written reportive journalism which engages the reader and draws them into the story of the event is a more effective marketing strategy than simply repeating the sponsor's names ad nauseum.

 

[Eugene Oppelt]

  On 2/4/2022 at 4:47 PM, Trashy said:

I would argue that well written reportive journalism which engages the reader and draws them into the story of the event is a more effective marketing strategy than simply repeating the sponsor's names ad nauseum.

 

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Argument understood @Trashy

It is a team event, so team names will be prominent. The article included quotes, special mention of the upcoming Merino Monster as well as some descriptions of race dynamic on the day. I would rate it as 7/10 with Ewald se kiekies for reporting on a race in the desert.

[OVERDRIVE]

  On 2/4/2022 at 5:10 PM, 'Dale said:

Argument understood @Trashy

It is a team event, so team names will be prominent. The article included quotes, special mention of the upcoming Merino Monster as well as some descriptions of race dynamic on the day. I would rate it as 7/10 with Ewald se kiekies for reporting on a race in the desert.

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He who pays the piper picks the tune. 

[bolt67]

Ladies race is a non event , other than Mariska/Candice and Robyn, Amy our ladies are not quite up to scratch. Half an hour win on Day 2 , that’s  a country mile ….. ! No young talent coming through or is it just a lack of sponsorship for the youngsters , stage racing is bloody expensive for sponsors !

[NotSoBigBen]

  On 2/4/2022 at 4:47 PM, Trashy said:

I would argue that well written reportive journalism which engages the reader and draws them into the story of the event is a more effective marketing strategy than simply repeating the sponsor's names ad nauseum.

 

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In fact I would posit that most 'reporters' are merely 'repeaters' ... take the 'Navy shot cannons at the mountain' articles during this week as an example

Ek skud maar net my kop

[OVERDRIVE]

  On 2/5/2022 at 5:26 AM, bolt67 said:

Ladies race is a non event , other than Mariska/Candice and Robyn, Amy our ladies are not quite up to scratch. Half an hour win on Day 2 , that’s  a country mile ….. ! No young talent coming through or is it just a lack of sponsorship for the youngsters , stage racing is bloody expensive for sponsors !

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30min is a problem. They could actually ride at walking pace and still win it...