On that story: http://www.xtri.com/features_display.aspx?riIDReport=3988&CAT=24&xref=xx Ford Ironman Champion Michellie Jones rides SRAM By Michael Zellmann 3/9/2007 2006 Ford Ironman World Triathlon Champion Michellie Jones will Make the Leap to SRAM Force drivetrain componentry for 2007-2008. Jones is originally from Sydney, Australia, but now lives and trains in Carlsbad, CA. Her full SRAM Force equipped Felt includes SRAM?s newly introduced full carbon TT bar end shifters and brake levers. She recently was on-hand at the Amgen Tour of California (US) when the new componentry was unveiled to North American media. http://www.xtri.com/c/cnt/up/img_rep_3988_1.jpgJones will be the first of numerous big name triathlon athletes to ride SRAM. ?We see a great opportunity in multisport, these athletes have been underserved in their drivetrain choices for years, and Michellie Jones is a tremendous athlete and representative,? added David Zimberoff, SRAM?s Global Marketing Director. The World Champion had her choice of componentry and made her decision to ride SRAM for several reasons, noting most importantly that, ?SRAM listens to athletes and develops products with athletes. It?s nice to work with a company who respects my feedback.? Jones (37) praised the elegant and precise function of the gruppo. ?I really love my new SRAM gruppo, they?ve raised the bar of how componentry should work. The TT componentry is such an improvement over the current options, it?s just so precise. You shift and you are in the gear you?ve chosen, there?s no in-between. And at only 237grams it really improves my ability to handle my bike. And the brakes are not only aerodynamic but they have real stopping power. My new bike equipped with SRAM is a serious advantage.? Jones expects to race nearly a dozen times in 2007 aims to defend her Ironman World Championship title in October, her first race will be the Florida 70.3 in May. She has won three Ironman competitions in her career, finishing second in Hawaii in 2005. Jones was also the ?92 and ?93 ITU World Champion and is an Olympic Silver medalist. Additional sponsors include: American Interbanc, Newton, Rudy Project, Felt, Motor Tabs, GU, Zipp, Speedplay, Fizik, portsQuest, and 2XU. For more information contact SRAM Road PR Manager Michael Zellmann at mzellmann@sram.com. Please visit SRAM.com
