Mr Price presents new sports show ‘Heroes TV’ Heroes TV - a dynamic monthly sports magazine show providing brief event coverage as well as profiles of African sporting heroes and unique under-exposed sporting disciplines - debuts on MNET Supersport on December 9.. The action packed 26 minute show is sure to get the adrenalin pumping as leading cinematographers capture radical footage. They’ll also provide rare insights into the lives of many of Africa’s sporting icons who are filled with passion and emotion in their quest to be the best. In the inaugural show, Heroes TV gets up close and personal with Burry Stander, former world u23 mountain bike champion, as well as South African surfing phenomenon Jordy Smith and his historic Mr Price Pro Ballito victory. The show then heads into the heart of Cape Town’s Mitchell’s Plain for a soccer development program with a difference. “The series will literally be a type of Transworld of Africa,” said Invisible Cactus Entertainment Director Richard Edy. “Most of the non main stream sporting codes such as free diving, skimboarding and free climbing are rich in heritage and culture as well as entertaining and are certainly worthy of exposure.” The Mr Price brand is inextricably linked with iconic sporting events, athletes, teams and clubs throughout South Africa and, as the show’s presenting sponsor, the company is excited about its involvement in the series. “We wanted to entertain the public by providing a fun-filled, action-packed show highlighting the achievements of a diversity of great athletes,” said Graham Daniel the Sports Marketing Manager for Mr Price. “Frequently an athlete’s personal story is lost in the reporting style of an event show, so we decided to take a closer look into what makes the athletes tick, giving the viewer the inside track on their success.” The Heroes TV crew recently caught up with Olympian Burry Stander from Port Shepstone (KZN) capturing a day in the life of the professional mountain biker whose monumental achievements both locally and abroad have garnered the 24-year-old a legion of two wheel fans. “It’s not everyday a film crew comes to you, so it was a great way for me to showcase what I do and, more importantly, how I go about doing it,” said Stander who is aiming for gold at the 2012 Olympics in London. Heroes TV pilot will feature on MNET Supersport Channel 1 on December 9 at 6pm with multiple repeats throughout December. Show one for the 2011 series of Heroes TV goes on air in April 2011.
