My biggest issue is promoting the consumption of alcohol mid ride. Highly unprofessional. e-bike or no e-bike, drinking and riding is irresponsible. Maybe that is why the camera is spinning around them 90% of the time? Cheeky to use Corona. I see the comedic side of it but at the same time I feel it is a little insensitive. Is the video sponsored by Corona? This is personal preference but this video is supposed to sell a lifestyle. Trail riding and having fun. Why all the lycra. Just doesn't look right to me. Again, this is personal preference. Lastly, the video production. What frame rate is that? Looks like 30fps. At 24/25fps you will get that smooth cinematic feel. Also the colour grading makes it look like they are riding in a wasteland. It severely lacks more closeup footage. The setting for the video could have been a forest or similar. More eye candy and sells the ride better. Right now it looks like you are slogging along in dry, dusty, and hot environments. Again, personal feelings on the video. Except for the alcohol part.
