Cycling Advert Banned for being Sexist & Degrading - What do you think?

[Agteros1]

If I was Cervelo I would have complained about that ad as well. That 'frame' really makes the bike look ordinary

[Grebel]

Yes sex sells. Cervello have managed to get thousands of people talking about their product without even having too air their add! There is no such thing as bad publicity (I do agree with the comments about people getting over their issues with nudity. I reckon she was closer to 150kg though ;-) )

[petatodd]

  On 4/15/2012 at 5:59 AM, gummibear said:

There is no need to have half naked ladies in bicycle adds and it was right to ban it.

  On 4/15/2012 at 9:57 AM, Grebel said:

Yes sex sells. Cervello have managed to get thousands of people talking about their product without even having too air their add!

What are we adding? Naked lady + bicycle = sale? Or is it an ad?

[Sarge]

Hi all,

I think the ads are great, but the half naked male does nothing for me. Perhaps they should be replaced or banned?

I wonder what would happen in the big car shows without the sexy models?

Regards

Sarge

[Benjamin]

  On 4/15/2012 at 8:38 AM, TNT1 said:

 

 

I still can't see how it's different to the mens ads:

http://assos.com/fileUpload/images/2850_4.jpg

 

People need to seriously get over their sexist archaic body image crap.

Hmmm. Someone want to explain to me what kind of pants these are?

[pezulu]

  On 4/16/2012 at 5:53 AM, Benjamin said:

Hmmm. Someone want to explain to me what kind of pants these are?

 

Long baggies used by roadies to try and make them look like mountain bikers?

[Caerus]

  On 4/16/2012 at 5:53 AM, Benjamin said:

Hmmm. Someone want to explain to me what kind of pants these are?

Why the sunnies as well? Is he trying to look hard?

[CAAD4]

  On 4/16/2012 at 5:53 AM, Benjamin said:

Hmmm. Someone want to explain to me what kind of pants these are?

 

Read the label.. They are climax pants. Go figure.....

[Scott2luvit]

what is the idea of an ad? Is it not to get attention?

[dev null]

  On 4/15/2012 at 5:59 AM, gummibear said:

There is no need to have half naked ladies in bicycle adds and it was right to ban it.

 

I would not go so far as to say it should have been banned, but in this case the ad is poorly done. It was done to attract attention to the women's body and not to the frame, since the frame inserted into the ad seems almost as an afterthought. Maybe if the frame was on the forefront and the women on the background faded in it would have looked more classy.

 

I don't know, but I believe we should get over the 'Sex sells' thing. It gives the impression that men only think with their frontal appendages, and I for one take exception to that train of thought.

Edited April 16, 2012 by Moridin

[Akon]

  On 4/15/2012 at 5:59 AM, gummibear said:

There is no need to have half naked ladies in bicycle adds and it was right to ban it.

There is no need to have bike frames in ads with half-naked ladies...

 

That way, we could have seen the left one as well

[gummibear]

  On 4/15/2012 at 8:38 AM, TNT1 said:

I still can't see how it's different to the mens ads:

http://assos.com/fileUpload/images/2850_4.jpg

 

People need to seriously get over their sexist archaic body image crap.

 

Now a bike ad with this guy shows,that you have a strong frame with lots of work put into it

 

Those look like wind/waterproof winter pants.

[arendoog]

  On 4/15/2012 at 8:56 AM, NINER_boy said:

Are you sitting in front OR will she be sitting in front...???

You were reading my mind just then !

[Baster Brak]

Where was the frame on the ad

[Eugene Oppelt]

  On 4/16/2012 at 5:53 AM, Benjamin said:

Hmmm. Someone want to explain to me what kind of pants these are?

 

Made for the European winter when it is very Brrrr and very wet.

[Clinton1]

'The watchdog ruled it was “likely to cause serious offence”.'

 

To fat, unattractive women no doubt!