Capricorn Posted October 20, 2015 Posted October 20, 2015 this made me a bit naar this morning.. FOX Buys "Certain Assets" of Marzocchi MTB 9http://p.vitalmtb.com/photos/stories/2015/10/19/full_foxzocchi_71687.jpg?1445288041 Pretty big news in the MTB suspension world as FOX acquires Marzocchi's MTB product lines. Read the press release belowSCOTTS VALLEY, Calif., Oct. 19, 2015 (GLOBE NEWSWIRE) -- Fox Factory Holding Corp. (NASDAQ:FOXF) ("FOX") today announced, that through certain of its subsidiaries, it has entered into a definitive agreement to acquire certain specified assets of Marzocchi's mountain bike product lines. The Marzocchi business designs and manufactures motor bike and mountain bike suspension products. FOX expects the transaction to close in Q4 2015 and it is subject to customary closing conditions and is not expected to have a material impact on its anticipated financial results in either fiscal 2015 or 2016."We are excited to announce the agreement to acquire certain assets of the Marzocchi mountain bike product lines, which we believe is a significant opportunity for FOX to further expand the penetration of our bike suspension products across more price points," stated Larry L. Enterline, FOX's Chief Executive Officer. "The Marzocchi team has a long history of performance suspension experience and we believe that this highly complementary transaction will allow for the increased growth of the Marzocchi brand worldwide. We expect this transaction will bring together and strengthen two highly complementary product lines and allow for FOX to leverage its marketing, engineering, distribution, and supply chain resources to drive increased top-line growth and profitability."FOX expects to report fiscal third quarter 2015 earnings results in early November and plans to provide additional financial and transactional details at that time. VitalSauce
CdT85 Posted October 20, 2015 Posted October 20, 2015 this made me a bit naar this morning.. VitalSauce +1
Captain Fastbastard Mayhem Posted October 20, 2015 Posted October 20, 2015 Same. I'm conflicted. Happy as hell that the brand and products live on, but very far from happy that it lives on as a Fox brand.This bit really worries me: "significant opportunity for FOX to further expand the penetration of our bike suspension products across more price points" Budgetizing the Marzo product line?
dirtypot Posted October 20, 2015 Posted October 20, 2015 Same. I'm conflicted. Happy as hell that the brand and products live on, but very far from happy that it lives on as a Fox brand.This bit really worries me: "significant opportunity for FOX to further expand the penetration of our bike suspension products across more price points" Budgetizing the Marzo product line? Or more like Fox expanding into the motorbike market (higher end). All of the bikes that I bring in have Marzocchi suspension (fantastic) and I'm glad to see that it's not dying out and we'll still be able to continue supplying the spares for them.
Captain Fastbastard Mayhem Posted October 20, 2015 Posted October 20, 2015 Or more like Fox expanding into the motorbike market (higher end). All of the bikes that I bring in have Marzocchi suspension (fantastic) and I'm glad to see that it's not dying out and we'll still be able to continue supplying the spares for them.They're referring to the purchase of the MTB product lines.
dirtypot Posted October 20, 2015 Posted October 20, 2015 They're referring to the purchase of the MTB product lines. Dammit...
raptor-22 Posted October 20, 2015 Posted October 20, 2015 Marzocchi Motorcycle business is unaffected by their announcement earlier in the year? Fox already supplies dampers to the ATV and off road motorcycle clan
Skott5 Posted October 20, 2015 Posted October 20, 2015 I'm surprised Shimano didnt snap this up while they had the chance. Not excited about the fact that Fox now controls it.
popcorn_skollie Posted October 20, 2015 Posted October 20, 2015 Sigh. "significant opportunity for FOX to further expand the penetration of our bike suspension products across more price points" Sounds kinda condescending doesn't it? No disrespect to FOX but my intuition tells me they want to get their grubby little paws on Marz R&D
droo Posted October 20, 2015 Posted October 20, 2015 I'll forgive them if they provide legacy support and use Espresso stanchion coatings. Either way I'm keen to see how it pans out...
Recommended Posts
Archived
This topic is now archived and is closed to further replies.