Ford South Africa Signs as Title Sponsor Of The Trailseeker Series

[ChrisF]

  On 1/24/2024 at 11:37 AM, The Ouzo said:

having wasted many hours on golf courses doing just that, I can assure you that this only ticks the box that says "i tried something different that was not a mall display"

Golf days are piss ups and ego stroking days, you dont sell cars doing this.

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FORD was WORKING this opportunity !!!!!

 

Displays at about 4 or 5 points.

 

A FORD tented area ....

 

You could book test drives .....

 

 

I was expecting a few vehicles and two or three people handing out business cards ....

 

 

NOPE - they WORKED the crowd !!!

 

 

Well done to them.

 

 

 

And a BIG THANKS for keeping these events a-FORD-able for cyclists 

[Shebeen]

  On 1/27/2024 at 6:27 PM, ChrisF said:

 

FORD was WORKING this opportunity !!!!!

 

Displays at about 4 or 5 points.

 

A FORD tented area ....

 

You could book test drives .....

 

 

I was expecting a few vehicles and two or three people handing out business cards ....

 

 

NOPE - they WORKED the crowd !!!

 

 

Well done to them.

 

 

 

And a BIG THANKS for keeping these events a-FORD-able for cyclists 

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They should try VIP parking to anyone who arrives in one of their vehicles. uh mean okes would moan, but why not?!

 

 

[dave303e]

  On 1/29/2024 at 12:22 PM, Shebeen said:

They should try VIP parking to anyone who arrives in one of their vehicles. uh mean okes would moan, but why not?!

 

 

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It is probably not far off. Advendurance did it for Toyota for the Warrior races a few years back already, So it was likely tabled as a possibility.

[Eugene]

  On 1/23/2024 at 6:14 AM, Dappere said:

+1

Ford's on a pretty solid streak in South Africa now, lining up nicely with their goal to boost their market profile. They had a belter in 2023 with their Ranger model – sales were up by a whopping 41% from 2022. In the bigger picture, their total sales increase was a modest 0.5% over the previous year, but that's not too shabby. Considering the overall car market took a dip of 3.1% at one point in the year, Ford's keeping its head above water pretty well.

It's great to see big players like Ford getting involved in cycling events. It's a win-win – helping to grow the sport and also providing vital support to the people organising these fantastic events.

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It is impressive considering they had no passenger cars (except the Mustang) to offer their customers

[Murrob]

  On 1/29/2024 at 12:22 PM, Shebeen said:

They should try VIP parking to anyone who arrives in one of their vehicles. uh mean okes would moan, but why not?!

 

 

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Not gonna lie, was a bit disappointed when I rocked up there in my new Ford and did not get any special privileges.

[ChrisF]

  On 1/29/2024 at 2:28 PM, Eugene said:

It is impressive considering they had no passenger cars (except the Mustang) to offer their customers

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They also had the Puma on display.

 

But it was next to the bridge, outside the Ranger camp.

 

 

Only saw it because my vehicle was 10m from it.