I gave some thought as to the purpose of this movie. I came to the conclusion this was made for mass consumption specifically, but not exclusively for the American market. The use of NFL players and the MMA main protaganist lends itself nicely to the 'merican masculine ideal. So instead of the some “pure, enlightened and woke capital-city greenies” shoving a vegan lifestyle down your throat. You have some likable, relatable characters who you can go on this journey with. It's light on science no doubt. But like you said its main objective was to promote plant based diets. I think it achieved this by establishing: 1) A plant based diet is good for you 2) Eating vegetables doesn't make you less of a man (I think there is still a stigma attached to vegetarianism/veganism that it's a unmanly(whatever that is) thing to do.) Hence the strongest guy in the world piece, the manhood section and the NFL players adopting plant based. 3) Eating Vegetables are good for the planet I think it's achieved its goals quite nicely. A lot of guys in the office are talking about it and considering trying it for a couple days, so I think its mission accomplished.
