Crazy product. We give our baby daughter CrecheGuard, basically a multi vitamin. That's it. Basically just a peace of mind type thing to help against all the other mostly sick babies. However, vitamins don't keep you healthy, avoiding someone coughing in your face keeps you healthy. So the CrecheGuard is probably not even needed, but that's beside my point now. Young kids, like what this product is targetting, need nothing more than good nutritious food for great development. We make our daughter's own "Purity", own vegetables, etc, at home. Except for the S26 Gold formula she's on, everything is "natural". So that being said - if todlers just need good decent food for good development and nutrition............ ............why do adults need and supplements to beign with? Did I just shoot a hole straight through USN's business? My wife trains on Oros, I mostly ride on Energade, but mostly water. Sugar and salt, that's all it boils down to. If someone thinks than a certain product magically gives them awesome legs for some event - say hello to a hyped up label (that you fell for) on the package and your ability to perform fueled by the placebo effect. Its well known that sports supplements, protein powders, etc, is one of the biggest money making rackets out there. "Time and time again we have pointed out the numerous supplement scams that are out in the marketplace. And believe me, we only scratch the surface. There are far more worthless supplements out there than we have time or energy to spend on. One very ugly truth about the sport nutrition business is that it’s filled with crooks, con men, hucksters, and just plain bad people. It’s a loosely regulated industry and rarely are the bad guys separated from the good. This makes it very easy for the consumer to get fleeced. On top of that, very few supplements actually have real science supporting their effectiveness. Now you certainly couldn’t tell that by the ads in the magazines. Some of the ads are written to appear so scientific that they make real science journals look like children’s books. The problem here is the scientific claims are virtually all pure fantasy. Completely made up. And believe it or not, the more outrageous the claims, the more utterly impossible the promises these companies make about their products, the more they sell. Seriously, the supplements that turn out to be the biggest scams were at one time or another the biggest sellers. Go figure. I often ask myself, “Are consumers really that gullible?” Apparently they are. In this industry, the more you lie, fabricate and exaggerate, the more product you are going to sell. Now to make things worse, because this industry is actually dominated by crooks, when one company puts out a worthless product with bogus claims and it sells well, other equally pathetic companies will knock off the worthless product and make even more outrageous claims. It feeds on itself. Every ad is literally more outrageous than the one before it. And there is little if any truth to the majority of them. The magazines join right in. You see, the magazines make money off of the number of ads they sell. That’s why you see 200 hundred pages of ads in each fitness magazine every month. I don’t know of any other market segment where the magazines even come close to amount of ads in every magazine as in the fitness industry."