Ok, so as someone that shoots professionally part time, here's my 3 cents 1 - What is required to shoot large scale scares the living daylights out of me, and now will only do so with hesitation, but tend to avoid it due to time vs reward. Shooting an entire event from the event perspective tends to yield between 100 and 200 good (usuable) images (if trying to be at all creative) - so to try keep 15 000 odd people happy is an extreme challenge. 2 - this being said, due to a shortage of good photographers on the sports side of things, sometimes these companies desperately seach for individuals willing to work for non-professional rates. So companies like action photo really need to look at who is shooting for them (AND processing the images!) - maybe they would benefit in all ways by being more selective of their photographers / staff that they hire? Because at the end of the day, the argument is not really about price - its about quality of product! 3 - @ Morewood Mad - there are far more good photographers out there besides the ones you mention. There are constantly new names popping up and I really have to keep on top of my game and constantly improving just to build some kinda reputation (and believe me it is not easy no matter how good your images are!). Hopefully some would consider me even having small toe into the category that guys like Kelvin, Jacques and others are in (even a toe in that category is a complement amongst some that are the top in the world!)! So my views - use or lose as u wish
