my 2cents... I love my mountain biking, I also like the "lifestyle", but I don't get that feeling here in SA. I always find myself on international websites looking for clothing they have to offer. There are always so much variety to choose from and different designs for different parts of the mtb "lifestyle"...racing... free ride...downhill...xc...etc. Just the other day I saw a guy at a race with a mtb jersey that was so cool (and different!) (http://www.clubridea...eys/new-west-12), that have more of a free-ride vibe to it, and it looked like he wasn't there to race, but to just enjoy being on his bike on another trail - and that is what I was looking for. But now I have to import that similar shirt, and at R700+ I am not willing to do so, so I rather stick with my "plain" Fox or First ascent shirt that I got for a lot cheaper. Same with "baggy"-type pants. The one's I got has a very thin chamois - so again I find myself online looking for Endura pants... Just go onto pinkbike.com and you get that "lifestyle" feeling (random selection: http://www.pinkbike....Trove-2012.html ) - with the clothing to accompany it , and yet we are so limited for choice in this country. Unfortunately people in this country don't want pay over 500 bucks for a shirt and over 700 for pants (ok - some will), so you're pricing will have to be very attractive without compromising quality & too stand out from the rest. All the best with your venture!
