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RACE PACKS! What gear and gadgets do you really want in your next one?


mikeonthetown

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Posted

Goody bags are made up of sponsors giving samples, and generally not costing them any big money, and already written off against the marketing budget. 

get sponsors to actually sponsor events and not donate useless things   :whistling:

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Posted

From what I understand, companies pay big cash to have there samples placed in things like goodie bags and magazines. Therefore forgoing the race pack would not likely bring the race entry fee down. But I agree, have yet to use anything I got in a goodie bag, and I don't know what the big hooraaa is that cyclists make over them, we know they rubbish, yet everyone continually seems disappointed? Maybe I missed the old days when you got a free BMW 335 in the race pack or something as I have only been riding for going on 2 years now. I would rather have more effort put into race organization and making sure tables don't run out of water, over a packet full of junk that's not worth marketing on a better platform.

 

Why not get sponsors to slap there logo onto the photos. 

Posted

From what I understand, companies pay big cash to have there samples placed in things like goodie bags and magazines. Therefore forgoing the race pack would not likely bring the race entry fee down. But I agree, have yet to use anything I got in a goodie bag, and I don't know what the big hooraaa is that cyclists make over them, we know they rubbish, yet everyone continually seems disappointed? Maybe I missed the old days when you got a free BMW 335 in the race pack or something as I have only been riding for going on 2 years now. I would rather have more effort put into race organization and making sure tables don't run out of water, over a packet full of junk that's not worth marketing on a better platform.

I dont moan about race packs ever, but man I would be pissed if somebody tried to give me that ***!

Posted

get sponsors to actually sponsor events and not donate useless things   :whistling:

 

The 'useless' things are rods in the water little fishy, and some of us bite, and go to buy their products. 

How would they benefit from just sponsoring events? 

Posted

Clothing and gloves and things would not make sense for me, as I'm sure I'm not the only one who is particular about those types of kit.

 

Like I've got 2 pairs of crappy arm warmers from the Magalies Monster, my own ones are way better.

 

I did eat the Pronutro though ...

Guest notmyname
Posted

Not actually, most sponsors cover it in their leveraging budget, or at least the ones Ive worked on. The clothing (usually sponsored by a technical or clothing brand) or bags (also potentially sponsored) are procured by the rights holder which they usually brand with the event and title sponsor. These gifts are also bought in large quantities thereby reducing their actual purchase price and the price on the entry fee.

 

Okay, thank you for clearing that up. Now more people will understand the workings of the coveted good bag.

Posted

Why not get sponsors to slap there logo onto the photos. 

I do this at our industry related events. I sponsor the event, the photobooths and the costs of all photos taken and printed, give them hard copied if possible.

 

It works a charm, people LOVE pictures of themselves, go figure, but its great cover for sponsors as these photos are almost always visible.

Guest notmyname
Posted

Clothing and gloves and things would not make sense for me, as I'm sure I'm not the only one who is particular about those types of kit.

 

Like I've got 2 pairs of crappy arm warmers from the Magalies Monster, my own ones are way better.

 

I did eat the Pronutro though ...

Yes, the Pronutro was a lekker idea.

Posted

I have done quite a few races and multi stage events in the last couple of years.

 

I have 3 Sani2C jackets, a Pioneer jacket and kitbag, a BC Bike Race jacket and kitbag, 2 W2W bags and a W2W jacket. I can truthfully only use 1 jacket and 1 bag at a time. The rest are wasted.

 

Items I actually use regularly are cycling tops, arm warmers, socks, buffs etc.

 

For multi-stage events, how about trying to add value to the riding experience opposed to supplying us with kit, eg.

 

1. Offer a skills clinic sponsored by your title sponsor in the main areas your entrants are coming from

2. Offer "ride-before-you-buy" days with your bike sponsor at these skills clinics

3. Good quality photos is always a winner

 

There are also more creative goodie bag items that can be considered, such as:

1. a Decent multi-tool (with a chain breaker)

2. a rider first aid kit (we had to ride with these on BC Bike Race. Mine weighed about 200g and was the size of a rolled up slimed tube)

3. Alternative clothing items such as a nice leather belt (BC Bike race have a belt buckle as your medal, which I use quite often)

4. Toiletries bag

5. Branded towel.

6. Event branded sleeping bag.

 

Please don't give me another t shirt or jacket (or bag for that matter).

Posted

I do this at our industry related events. I sponsor the event, the photobooths and the costs of all photos taken and printed, give them hard copied if possible.

 

It works a charm, people LOVE pictures of themselves, go figure, but its great cover for sponsors as these photos are almost always visible.

Thanks for the invites...

Posted

I have done quite a few races and multi stage events in the last couple of years.

 

I have 3 Sani2C jackets, a Pioneer jacket and kitbag, a BC Bike Race jacket and kitbag, 2 W2W bags and a W2W jacket. I can truthfully only use 1 jacket and 1 bag at a time. The rest are wasted.

 

Items I actually use regularly are cycling tops, arm warmers, socks, buffs etc.

 

For multi-stage events, how about trying to add value to the riding experience opposed to supplying us with kit, eg.

 

1. Offer a skills clinic sponsored by your title sponsor in the main areas your entrants are coming from

2. Offer "ride-before-you-buy" days with your bike sponsor at these skills clinics

3. Good quality photos is always a winner

 

There are also more creative goodie bag items that can be considered, such as:

1. a Decent multi-tool (with a chain breaker)

2. a rider first aid kit (we had to ride with these on BC Bike Race. Mine weighed about 200g and was the size of a rolled up slimed tube)

3. Alternative clothing items such as a nice leather belt (BC Bike race have a belt buckle as your medal, which I use quite often)

4. Toiletries bag

5. Branded towel.

6. Event branded sleeping bag.

 

Please don't give me another t shirt or jacket (or bag for that matter).

WTF!!!! Next you are going to say "I can truthfully only use 1 bike and 1 pair of shoes at a time. The rest are wasted."

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