Hey Colonel. Your proactivity paid off! Clynt emailed me this today:
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Hi Sean
It has been brought to my attention that there is a discussion on thehubsa.co.za regarding Mr Price and our apparent stance with regards to mountain bike sponsorship and lack of interest in leveraging these sponsorships.
Burry is not a Mr Price Contracted athlete. Burry is contracted to GT USA while he is campaigning abroad and to Omnico SA (importers of GT bicycles) while he competes locally. Mr Price has a sponsorship contract with Omnico SA which covers the title sponsorship of their Mongoose Mountain bike team, Mongoose Downhill team, Mongoose BMX team as well as their GT mountain bike team. They contract the athletes, run and manage these team and we pay them a title sponsorship fee. Not unlike the sponsorship of the Sharks rugby team. Given this info do you think it would be fair to blame us for poor media communication for the Sharks rugby team or not ?punting? the Sharks enough?
I understand your passion for cycling and your critical views and opinions are born out of a love for the sport but I would like to point out a few facts with regards to our support of South African sportsmen and women which may influence your decision to post comments like:
?Have already done my share of pointing out cycling-related shortcomings to Mr Price re media exposure. A few nervous moments by their incumbent PR/Media supplier, followed by an apology and that seemed to be all that was needed. Never improved their cycling exposure or accuracy in what little exposure they do get. Mr Price could get so much more return on investment from their cycling sponsorships (for example, Burry is so marketable) and that may make the difference between them sticking with cycling/MTB or moving on to another sport.?
I think that this comment is a little unfair given our extensive commitment to Sport in South Africa (over the past 15 years), currently Mr Price supports 98 individually contracted athletes that are on our payroll, 73 of these are runners, 4 triathletes, 11 surfers, 3 motocross riders, 2 karters, 2 super moto riders, 2 BMX riders and 1 FMX rider.
We then have a further 15 mountain bike / BMX riders that form part of the Omnico teams (Mr Price GT & Red Mongoose) of which Burry is a part of.
We also sponsor a Gauteng based junior road cycling team as well as a KZN based vet?s road cycling team (approximately 22 squad members).
We have 48 High School rugby teams, 17 High Schools soccer teams, a soccer league in Mitchells Plein, The Natal Sharks rugby team and a world qualifying series surfing event in Durban as well as the Mr Price Karkloof Mountain Bike race and we are also support partners for the Sani2C, Midmar Mile, Specsavers IronMan and Comrades marathon.
The bulk of our sponsorships have been part of our program for many years (some as long as 9 or 10 years), we do not just ?move on?.
We do not operate in the traditional corporate way of allocating leveraging budgets like MTN or any of the big corporates as we would rather see that money be going directly to the athletes to assist them in their careers. It is our view that their achievements will then be picked up by the media and they will become ambassadors of our brand. We could be accused of supporting too many athletes to our detriment. We could quite simply drop a portion of our sponsorship program and invest that money in ?advertising? our sponsorships but have chosen not to. There are arguments for both approaches and both have their pros and cons.
Your posts have certainly caused us to question our approach and no doubt assess the job we are doing with our diverse sponsorship program given the proliferation of professionalism in all sport types.
Clynt Lund
Marketing Manager, Mr Price
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I apologised to Clynt for making a comment without knowing all the facts and told him I'd post his reply here. I think it makes for very interesting reading and gives some insight into Mr Price's diverse bouquet of sport sponsorship commitment.
Pierre Tostee, who heads up Mr Price Media, also called me today and we had a long chat. I have known Pierre for almost 20 years (we raced on the KZN Standard/Olympic distance triathlon team together very long ago!) and it was good to find out more about Mr Price's sponsorship structure. A system which favours spending more money on athletes rather than diverting some budget to media/PR leveraging, which is the dominant model these days as media exposure can be measured a lot more accurately than incidental exposure and therefore gives valuable/critical feedback regarding a corporate's return on sponsorship investment.