The market is flooded with gels, supplements and sports products. So my question is:<?: prefix = o ns = "urn:schemas-microsoft-com:office:office" /> What differentiates Whasp from the rest and how do you convince the consumer that your product is superior? Nobody really compares products in detail like kj's per serving, size of serving, Carbs per serving, volume of water required per Carb dosage, rand value per kj, benefits of hystericalamine, MCT?s, bee snot, L-supervitamine, frees or captures radicals or any other of the technical jargon around the product, except for pernickety farts like myself. So it boils down to pretty much personal preference, taste, texture and colour of packaging and has nothing to do with content. I just loved Gu Expresso Love, and boy it was love and first bite, but that stuff is expensive so I dumped it. I have used USN Vooma but only recently realized the carb content was not comparable at all and the labeling on the package is deliberately misleading, so bin that. I have now looked at all the other products on the market and it appears that, bang for buck, Whasp is pretty good and I will definitely try it out. But, back to my original question, for the man on the street who is not as technically preoccupied as I am, how do you convince him you have a superior product?
