MuddyMike Posted March 30, 2015 Share Did anyone else spot the brand fail here........lol Link to comment Share on other sites More sharing options...
Paddaman Posted March 30, 2015 Share Mis - take....... Link to comment Share on other sites More sharing options...
NixM Posted March 30, 2015 Share I saw that and Googled Fox the company - there seems to be 2 separate companies: Fox head - the clothing range and Fox tail - the forks but they both started out out as the same company.Either way still seems like a fail. Link to comment Share on other sites More sharing options...
Headshot Posted March 30, 2015 Share Silly ad but there is no brand failure - OP doesn't know his bike accessory/component brands too well Link to comment Share on other sites More sharing options...
HOEKVLAG Posted March 30, 2015 Share I'm sure the person in charge of this campaign has some explaining to do! Link to comment Share on other sites More sharing options...
J∆kk∆ls Posted March 30, 2015 Share Shocking! Link to comment Share on other sites More sharing options...
l4y3rcake Posted March 30, 2015 Share Fox Head and Fox Racing Shox are not the same company if thats what you're referring to. Bob Fox(the shox guy) sold his products through his brother Geoff Fox(clothing and accessories guy). That is how it started, but as it stands today they are 2 different companies. Link to comment Share on other sites More sharing options...
Odinson Posted March 30, 2015 Share It's very common in the Fox clothing range ads to see guys on bikes with RS forks/shocks. Frankly, I don't think they're fussed. They're marketing apparel, not suspension components. Link to comment Share on other sites More sharing options...
MuddyMike Posted March 30, 2015 Share Silly ad but there is no brand failure - OP doesn't know his bike accessory/component brands too well It doesnt matter if they are two different companies, they are linked by the brand name. What's even worse the tag line says "unmistakable confidence". I for one sure as hell didnt think they were talking about the clothing. Hands up everyone else who knows they are different companies? OK, maybe its not brand fail, but its a damn weak tag line and silly to not to have a Fox fork on the bike......its just my opinion..... Link to comment Share on other sites More sharing options...
Wyatt Earp Posted March 30, 2015 Share http://www.threedonia.com/wp-content/uploads/2009/10/Joe-Biden-Hands-Up-300x224.jpg Link to comment Share on other sites More sharing options...
nonky Posted March 30, 2015 Share he's not riding a Spez? Link to comment Share on other sites More sharing options...
madbradd Posted March 30, 2015 Share I know they're different companies but I would have said "unmistakable confidence" refers more to suspension than shorts and a shirt. "Unmistakable confidence" relating to clothing makes me think of a lady advert where said lady is wearing white bikini/shorts/jeanpant etc. Head or tail, it's a bad advert. Link to comment Share on other sites More sharing options...
Wyatt Earp Posted March 30, 2015 Share I know they're different companies but I would have said "unmistakable confidence" refers more to suspension than shorts and a shirt. "Unmistakable confidence" relating to clothing makes me think of a lady advert where said lady is wearing white bikini/shorts/jeanpant etc. Head or tail, it's a bad advert.Yip, it should read "Be a Spruitie, look the part" Link to comment Share on other sites More sharing options...
l4y3rcake Posted March 30, 2015 Share Yip, it should read "Be a Spruitie, look the part"  Exactly!  Looking the part instils confidence of some sort. Have you seen what those guys can do when they put their favourite fox jersey/baggies on?    Its like the TapOut shirt that ads instant muscle in the East Rand. Fox apparel = Instant skills = Confidence. Link to comment Share on other sites More sharing options...
popcorn_skollie Posted March 30, 2015 Share Its not a fail at all trust me Link to comment Share on other sites More sharing options...
_David_ Posted March 30, 2015 Share Its not a fail at all trust me clever advertising Link to comment Share on other sites More sharing options...
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