@Gen this reply isn't directed at you specifically but you raise some points I've seen others question and perhaps some further context and history is needed.
It's quite clear from the reactions of Hubbers that Bike Hub means very different things to different groups of users, we know this but it's often surprising to us just how different that can be.
Here is some context from this side of the curtain.
Bike Hub began life as a rudimentary "message board" in 2004. Since then it has evolved, partly from our input, but mostly shaped by users and what you've used Bike Hub for.
As early as 2008 the predominant use of Bike Hub was to buy and sell bikes and gear. Back then we had a simple Buy & Sell forum which quickly became a torrent of ads that was near impossible to search or filter. This was the opportunity that lead me to turn Bike Hub from a hobby into a business in 2010.
The Buy & Sell forum became a purpose built Classifieds section with categories and filtering. We've continued to build on this over time as user demands evolved.
Later we began publishing some content. Predominantly press releases, but at a stage we produced a healthy amount of original content in reviews, interviews, etc. While we enjoyed creating content and without tooting our own horns did a decent job of it on original content, in a world where everything is available online from some serious international players, as a primary revenue driver for the business it felt like a losing battle. This content pre-occupation led us to all but ignore what always the "big opportunity" for Bike Hub.
About three years ago now we made the decision to re-focus our efforts on the Classifieds. In numbers even then it was the engine room of Bike Hub, accounting for well over 60% of traffic (now well over 75% of traffic).
All through this journey the forums have lived on and evolved in their own way. We saw the arrival of big social, Facebook, Twitter, Strava, Youtube and even the likes of WhatsApp begin to service some of the role Bike Hub played in connecting cyclists with each other and information. And no doubt other platforms will do similar in future. Despite this, we feel strongly that the forums can and will continue to add value in specific contexts in a way that these other platforms can't.
We know we can't be everything to everyone, and trying to be would see our demise. GCN, Pinkbike, even some Youtubers and many others... there are so many great sources of cycling content in 2021, all globally available. Even on the Classifieds front we're cautiously aware of the likes of Facebook marketplace and other upstarts.
The bottom line is that in order to succeed and thrive we have to focus, play to our strengths. Our core strength lies in Classifieds. Of course the community that surrounds Bike Hub is shaped in part by forum activity, the content we create and other softer factors. The move to reduce the scope of non-cycling discussion will without doubt change the dynamics of the forums. We expect post counts to drop, at least in the short term, but ultimately the move is one in favour of quality (relevance to our domain - cycling) over quantity.