Jules Posted September 16, 2011 Posted September 16, 2011 MEDIA RELEASE FOR IMMEDIATE RELEASE – ADAMS & ADAMS 16 SEPTEMBER 2011 UNLAWFUL USE OF PHOTOGRAPH SEES ‘BASSIE’ TAKE ON CYCLE LAB ‘Basetsana’ Kumalo or ‘Bassie’ as she’s better known to South Africans, took on the cycling retailer Cycle Lab - and won - in the South Gauteng High Court recently. The Top Billing presenter was photographed by Cycle Lab while shopping at its store. Subsequently, the retailer featured the popular personality in an advertisement for its store. “Our client had no objection to being photographed but did not consent to the use of her photograph for the purposes of advertising,” says Dale Healy, partner at Adams & Adams, the law firm acting for Basetsana. According to Healy, the court ruled that Cycle Lab’s unauthorised use of Bassie’s image in an advertisement infringed her right to identity. The court also found that Cycle Lab’s conduct infringed Kumalo’s right to privacy and her good name. Healy says the court’s decision is consistent with earlier decisions that it is unlawful to use, without consent, a famous personality’s image in advertisements. Ends.
Tumbleweed Posted September 16, 2011 Posted September 16, 2011 ‘Basetsana’ Kumalo or ‘Bassie’ as she’s better known to South Africans, took on the cycling retailer Cycle Lab - and won - in the South Gauteng High Court recently. Recently? That story was carried in the Sunday Times in a rather one-sided and incomplete hack job about a month or two back. Why is it being released now?
nathrix Posted September 16, 2011 Posted September 16, 2011 They need to look at CWC to see how it's done by using hotties in their ads.
Jules Posted September 16, 2011 Author Posted September 16, 2011 (edited) Recently? That story was carried in the Sunday Times in a rather one-sided and incomplete hack job about a month or two back. Why is it being released now? Ask the lawyers - they saw fit to issue a media release today. For more information contact:Charmaine RugnatMarketing ManagerAdams & Adams012 432 6000 Edited September 16, 2011 by Jules
Tumbleweed Posted September 16, 2011 Posted September 16, 2011 Ask the lawyers - they saw fit to issue a media release today. For more information contact:Charmaine RugnatMarketing ManagerAdams & Adams012 432 6000 Sad that lawyers have marketing people these days.
Spinnekop Posted September 16, 2011 Posted September 16, 2011 Sad that lawyers have marketing people these days. Sad people have lawyers these days. Shame man......I think it's petty. There goes ANY form of discount she ever had coming her way!!
Skaap Posted September 16, 2011 Posted September 16, 2011 (edited) now cycle lab's prices is gonna go up again! dammit! Edited September 16, 2011 by Skaap
jmaccelari Posted September 17, 2011 Posted September 17, 2011 Jules, does this mean your Cycle Lab socks will be worth more or less after the settlement?
DJR Posted September 17, 2011 Posted September 17, 2011 Who is she...?!Obviously an unknown famous person.
Thug Posted September 17, 2011 Posted September 17, 2011 An ex Miss South Africa. Wonder how much Cycle Lab coughed up in settlement.
NICKG Posted September 17, 2011 Posted September 17, 2011 Nee regtig van al die mense in die land kon hulle nie iemand beter afgeneem het om in hul ad te gebruik nie
SCHWINN LOVER Posted September 17, 2011 Posted September 17, 2011 And if Cycle lab had offered to pay to use the photo as advertising would it have been fine?? Nuff said!!
swoosh1973 Posted September 17, 2011 Posted September 17, 2011 What on Earth made Cycle Lab even think that using a picture of her would boost sales?
Wyatt Earp Posted September 17, 2011 Posted September 17, 2011 An ex Miss South Africa. What's that ?Is it fair to say that bassie translates to ass (ie)?
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