Lance Cruz Posted July 3, 2015 Posted July 3, 2015 http://fd.nl/ondernemen/1110071/pon-neemt-mountainbikefabrikant-santa-cruz-over If your Dutch isn't great: it appears that darling boutique mtb brand has finally reached the ceiling of its independent scaling and been sold to Dutch PON holding, which have Cervelo and others in their portfolio already.
nickc Posted July 3, 2015 Posted July 3, 2015 More orange bikes now.....Cannondale must have had some Industry Inside information - some of their new bikes are orange - not sure if in sympathy or sticking it to Santa Cruz
Lance Cruz Posted July 3, 2015 Author Posted July 3, 2015 5010 orange now optional on all frames. Perhaps. The move to a bigger, more modern facility in Santa Cruz makes a lot more sense now.
Skott5 Posted July 3, 2015 Posted July 3, 2015 Mmm, I thought the big news today would be a new Tall Boy Long Travel .. Unless it's still coming .. Or the dutch have dropped it from the lineup altogether.
Ozzie NL Posted July 3, 2015 Posted July 3, 2015 All part of the Dutch master plan to regain control of the world Or at least the cycling universe Rumour has it that Spez and Shimano are next on the shopping list
CAAD4 Posted July 3, 2015 Posted July 3, 2015 Cannondale must have had some Industry Inside information - some of their new bikes are orange - not sure if in sympathy or sticking it to Santa Cruz That peach team bike is rather peachy....
Baaisikilist Posted July 3, 2015 Posted July 3, 2015 http://www.bikeradar.com/news/article/santa-cruz-bicycles-sold-to-pon-holdings-44678/ If your Dutch isn't great...
NicoBoshoff Posted July 3, 2015 Posted July 3, 2015 Sweet now people can start hating on Santa Cruz and give Spez a break.
CAAD4 Posted July 3, 2015 Posted July 3, 2015 Sweet now people can start hating on Santa Cruz and give Spez a break.Not so fast. Surely they first have to over commoditize, bully small bike shops, force riders to have their forks serviced by them and open exclusive stores, amongst other things, to earn that.... And don't call me Shirley...
Spoke101 Posted July 3, 2015 Posted July 3, 2015 Mmm, I thought the big news today would be a new Tall Boy Long Travel .. Unless it's still coming .. Or the dutch have dropped it from the lineup altogether. It's still coming, last I herd was end of the year it should be out. (I hope )
gtr1 Posted July 4, 2015 Posted July 4, 2015 So now Santa Cruz where they belong !! Dutch commuter bicycle :-)
Overlord Posted July 4, 2015 Posted July 4, 2015 Pon Holdings BV Automotive Company.They have been around since 1980 and transportation is their game. Google them.
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