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Versus #coffeeride sprint finish


PhilipV

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Posted

Wow, do a bit of work and come back to a CSI episode.

 

The Versus email said:

Rules:

 

 

 

No sponsored adds

 

No buying of likes

 

No Cheating

 

So hopefully they clean it up and get a fair winner.

as a non IG dude, this can get confusing.

 

 

so they took a snapshot at 10am, and work back from there?

 

from following this thread it would appear the two frontrunners had massive spikes in likes close to competition closing, so looks slam dunk that they bought some of them.

 

who was in 3rd?

Posted

Wow, do a bit of work and come back to a CSI episode.

 

The Versus email said:

Rules:

 

 

 

No sponsored adds

 

No buying of likes

 

No Cheating

 

So hopefully they clean it up and get a fair winner.

 

I really hope this gets cleaned up then!

Posted

yip. Handled well.

Here is the email I received this morning.

WE MESSED UP.

 

 

We messed up and we’d like to apologize. When we launched our new #CoffeeRide socks at the end of May 2017, we decided that it would be great to run a competition with the coffee socks to give one lucky Versus fan the opportunity to win a Rocket Espresso Machine. This will still take place.

 

The competition ran for 2 months in which we received over 500 entries, for this we thank you. We asked you our clients, to get creative in your entries and that this will increase your chances of winning.

 

We wanted to create some fun, some creativeness and an interactive competition to engage with you our customer. The rules of the competition weren’t stated in detail unfortunately and it was never our intention for it to turn out the way it has.

 

This is the part we’d like to apologize for and confess that we messed up…. We chose the 9 entries, that we considered to be the most creative, we then asked those to post a picture (supplied by us) to their Instagram profiles. The person with the most liked images within a 24 hour time period would win the Coffee Machine.

 

Instant regret! The process did not proceed as we envisaged, we admit it was not a well thought through decision, and the competition quickly turned sour.

 

Our intention was just to have a fun and interactive competition.

 

In the last hour of the competition things turned ugly and added to the already burning fire.

We can’t confirm that any of the 9 entrants bought likes for their own posts. It came to our attention that “likes” can be bought anonymously and without the consent of the actual account owners. This is something that we should’ve investigated before we asked the top 9 to gather likes.

 

Again, we would like to apologise profusely to every single entrant of the competition and also to those following the competition, we apologise for the way in which we handled the selection of the potential winner and we apologise particularly to the top 9 entries for wasting your time, energy and effort in securing likes.

 

A decision has been made that a panel of independent judges who will pick a winner from the top 9 entries. Their decision will be based on the creativity of the original image submitted, their decision will be final.

 

The winner will be announced on Wednesday 9 August 2017.

 

Finally, as two young business owners, we admit that the final selection process was a wrong decision and as they say: “Learn from your mistake”. We have definitely learnt a lot out of this experience and will take further steps in ensuring the right decisions are made in the future business activities and competitions.

 

 

Yours,

Hanno and Jurgens

 

 

With young and exciting business men like this, it makes it lekker supporting local.

Oh BTW, a friend of mine works at Sportsman's Warehouse, they now sell Versus in 14 stores. It's lekker seeing a young start up mixing it up in Falke dominated shops

Posted

I still think were more/better creative submissions than the 9 selected. But as creativity is subjective and top 9 were picked by the owners, my 2c worth is not relevant.

 

As for the shenanigans that happened afterwards, I had already lost interest by then.

 

 

Sent from my iPhone using Tapatalk

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