Skubarra Posted January 17, 2018 Share My 2c, always thought Steinhoff sponsoring Varsity Cup etc was more of a vanity thing from the companies management rather than something that would add value to their brand. I mean who would go out and buy a Steinhoff "product" because they saw the name at a varsity cup or blitzbokke game? Come to think to it, similar story with KAP - cannot really imagine what they would get out of sponsoring Sani2C other than vanity... Link to comment Share on other sites More sharing options...
VicanZA Posted January 17, 2018 Share im sure Sani2c will find another sponsor fast, still the worlds biggest stage race. Link to comment Share on other sites More sharing options...
Showtime Posted January 17, 2018 Share My 2c, always thought Steinhoff sponsoring Varsity Cup etc was more of a vanity thing from the companies management rather than something that would add value to their brand. I mean who would go out and buy a Steinhoff "product" because they saw the name at a varsity cup or blitzbokke game? Come to think to it, similar story with KAP - cannot really imagine what they would get out of sponsoring Sani2C other than vanity... Can't find that meme now with the student in the Steinhoff t-shirt with the caption: Studied at Stellenbosch for 4 years, still don't know what Steinhoff does. Link to comment Share on other sites More sharing options...
Grease_Monkey Posted January 17, 2018 Share Can't find that meme now with the student in the Steinhoff t-shirt with the caption: Studied at Stellenbosch for 4 years, still don't know what Steinhoff does. Haha too true! I was at Stellenbosch for 6 years, only found out what Steinhoff was once I started working. Link to comment Share on other sites More sharing options...
hilton_ Posted January 17, 2018 Share I'm not sure KAP will pull out. Steinhoff is a major shareholder in KAP but does not control the business (KAP operates independently). In fact, given the liquidity issues at Steinhoff, they may end up selling this shareholding pretty soon. Link to comment Share on other sites More sharing options...
Shebeen Posted January 17, 2018 Share Can't find that meme now with the student in the Steinhoff t-shirt with the caption: Studied at Stellenbosch for 4 years, still don't know what Steinhoff does.Exactly! Kind of like buying a Barloworld when they sponsored that pro cycling team must have rented a lot of CATs and sold some plascon paints (i think that's what they do) Link to comment Share on other sites More sharing options...
Showtime Posted January 17, 2018 Share Exactly! Kind of like buying a Barloworld when they sponsored that pro cycling team must have rented a lot of CATs and sold some plascon paints (i think that's what they do) And like buying a blue label telecom on days when the Springboks weren't losing too far. I guess we should be thankful when corporates help out as supporters without obvious gain but it does show that allot of our sport isn't a self-sufficient business. Link to comment Share on other sites More sharing options...
Man with no name Posted January 17, 2018 Share I'm not sure KAP will pull out. Steinhoff is a major shareholder in KAP but does not control the business (KAP operates independently). In fact, given the liquidity issues at Steinhoff, they may end up selling this shareholding pretty soon.You are well informed. If only other people will read the newspaper too[emoji848] Sent from my iPhone using Tapatalk Link to comment Share on other sites More sharing options...
Shebeen Posted January 17, 2018 Share You are well informed. If only other people will read the newspaper too[emoji848] Sent from my iPhone using Tapatalkwhat's that? Link to comment Share on other sites More sharing options...
Man with no name Posted January 17, 2018 Share what's that?It’s that thing that puts me higher up the information curve Sent from my iPhone using Tapatalk Link to comment Share on other sites More sharing options...
Jewbacca Posted January 17, 2018 Share It’s that thing that puts me higher up the information curve Sent from my iPhone using TapatalkI wouldn't argue general knowledge, business acumen, information curve position or frankly most things with Freewheelin'... he has an engineering degree with a masters in Renewable energy, an MBA and spends his time researching unimportant current affairs on the interwebs for fun...... I think his jibe was at the archaic term 'newspaper'... Printed media is so last millenium Link to comment Share on other sites More sharing options...
Man with no name Posted January 17, 2018 Share Printed media is so last millenium That I can agree with Sent from my iPhone using Tapatalk Link to comment Share on other sites More sharing options...
Chris NewbyFraser Posted January 17, 2018 Share Newspapers are still good.........for wiping down my braai grid when its heating up. Link to comment Share on other sites More sharing options...
Coolspin Posted January 17, 2018 Share My 2c, always thought Steinhoff sponsoring Varsity Cup etc was more of a vanity thing from the companies management rather than something that would add value to their brand. I mean who would go out and buy a Steinhoff "product" because they saw the name at a varsity cup or blitzbokke game? Come to think to it, similar story with KAP - cannot really imagine what they would get out of sponsoring Sani2C other than vanity...For sure, complete vanity thing,If they sponsored in the name of "Rochester furniture" or " Tekkie town" or even "Hi Fi craperation" could understand. Unless their cunning plan was to appeal/market to the more sophisticated retail investor that happened to know they were a listed entity, this is also a possibillity. On a similar subject, does my head in when Eksdom sponsors competitions on radio etc, for what purpose, are people going to go to VW to buy electricity. Crazy stuff. Someone in marketing prob trying to justify their nepotistic employment. Link to comment Share on other sites More sharing options...
Pulse Posted January 17, 2018 Share And like buying a blue label telecom on days when the Springboks weren't losing too far. I guess we should be thankful when corporates help out as supporters without obvious gain but it does show that allot of our sport isn't a self-sufficient business.Without sponsorships that get 'very little' out if it, sport as we know it will not exist - from elite/pro level all th way down to recreational Link to comment Share on other sites More sharing options...
GLuvsMtb Posted January 17, 2018 Share Without sponsorships that get 'very little' out if it, sport as we know it will not exist - from elite/pro level all th way down to recreationalAFAIK They score BBBEE points for socio economic programs by way of sponsorships. The airtime they got was a bonus. Sent from my iPhone using Tapatalk Pro Link to comment Share on other sites More sharing options...
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