We attended the BG Fit conference last week and I've got to say we were impressed. To be honest we weren't quite sure what to expect heading in. I for one, though, was taken aback by the level of scientific testing and R&D that has gone into seemingly unsexy items like saddles, shoes and gloves. Aside from the Bike Fitment process the attention to detail in the development of their shoes & saddles in particular was phenomenal. I'll unashamedly say I'm a bit of a convert now. I'm not rushing out to buy a bike with a big S on it and that wasn't the point of the conference, but when it comes to items like saddles and shoes it got me thinking a lot more about how much these two areas can impact your quality of ride. Not to mention the overall fit. These days the tech behind bikes themselves across most of the leading brands seems to be reaching a certain level of maturity and commoditisation. We're not quite there yet, but among the mid to upper end ranges of leading brands there are far fewer "bad bikes". What's next? I'd hazard a guess it's optimisation of the human-bike interface... Andy Pruitt was fascinating to listen to. If you have a spare 15 minutes in your day take a listen to these for a bit of general bike fit history and his background in the development of the BG shoes.
