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SRAMRED has made it onto most top end new bikes being sold. Not taking away from it's capability I think this is primarily due to good marketing.

Campaq, good, flashy, expensive

Dura Ace, good, functional, least expensive.

All 3 are more than capable, I would even include Ultegra in that list. Durability is the same amongst all 4. There may be some weight differences maybe Sramred is 15-30 grams less than the rest, makes no diff to me.

The differentiator is going to be aestetics, price, and ego

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