News bot Posted September 23, 2014 Share The Cape Argus Pick n Pay Momentum Cycle Tour was officially renamed the Cape Town Cycle Tour at a launch event held in downtown Cape Town this evening. Click here to view the article Link to comment Share on other sites More sharing options...
paul_ct Posted September 23, 2014 Share ... and we can continue to affectionately call it the Argus?[emoji6] Oufy MTB (Roadie) and ichops 2 Link to comment Share on other sites More sharing options...
milky4130 Posted September 23, 2014 Share #CTCT 2015 Link to comment Share on other sites More sharing options...
Harryn Posted September 23, 2014 Share I wonder whats really behind this decision - I am suspicious of the spin doctoring. Why on earth would they re-brand a race name which is internationally iconic? You just can't say: "hey mom, I did the Cape Town in 3.01!" Frankly, it makes me wonder as to how much of the name change is attributable to the decline of Independent Newspapers, who are busy with a massive retrenchment excercise, making more than 10% of their staff redundant in one fell swoop. One has to wonder if the Argus just can no longer shell out for the naming rights. This might also go some way to explaining the ludicrous entry fee. Link to comment Share on other sites More sharing options...
Capricorn Posted September 23, 2014 Share i don't think its the name as much as the race itself that's iconic. Changing the name wont dilute the experience one bit. Later generations wont even know what 'the argus' means anyway. They'll use whatever catchy nickname sticks between now and then. The tour, the cape tour. etc whatevs. Harryn: if they can't afford the naming rights, then why would they still feature as one of the three big headline sponsors? I think its more a case of the city fathers muscling in on the action to push Brand Cape Town. its all there in that quote from Aunty Patricia.. “We have a vision for the City of Cape Town to become the events capital of Africa. For years, people from across the country and the world have cycled through the city and seen everything that we have to offer. We are honoured that the Cycle Tour has now been named after the City and look forward to welcoming the participants for the Cape Town Cycle Tour.” Edited September 23, 2014 by Capricorn carbon29er 1 Link to comment Share on other sites More sharing options...
Donovan Le Cok Posted September 23, 2014 Share Was this the "big exciting announcement" they have been going on about? Edited September 23, 2014 by Donovan Le Cok NixM 1 Link to comment Share on other sites More sharing options...
Loose cog Posted September 23, 2014 Share No big deal, The Star became the 94.7! Link to comment Share on other sites More sharing options...
LeTurbo Posted September 23, 2014 Share Does this mean we won't get another pointless Momentum I-don't-fit-in-the-cage water bottle in the goodie bag? Or Will it actually be called The Cape Argus Pick n Pay Momentum Cape Town Cycle Tour, because more syllables is always considered a good thing? TCAPNPMCTCT has a ring to it, especially for Google. And are our medals valuable collectors' items now? Edited September 23, 2014 by LeTurbo Link to comment Share on other sites More sharing options...
milky4130 Posted September 23, 2014 Share Apparently its to market it better to the international audience, pretty pointless unless they are going to increase entrants to plus 40k Or decrease the local entry to allow more foreigners to bring their currency to Cape Town, i guess we'll have to wait & see. Link to comment Share on other sites More sharing options...
Maniax Posted September 23, 2014 Share Did I the buy an entry to the wrong event?.... Greybeard and carbon29er 2 Link to comment Share on other sites More sharing options...
NixM Posted September 24, 2014 Share The logo looks like an alien on a bike, could have been called the Roswel cycle tour. But then it appears that aliens don't need seatposts or bars to ride either. gummibear 1 Link to comment Share on other sites More sharing options...
Pieterg Posted September 24, 2014 Share What about the 109.4 as a name at least the distance will be a constant Link to comment Share on other sites More sharing options...
DJR Posted September 24, 2014 Share I like the "Cape Town Cycle Tour" better than the impossible old official name, but I'll keep on calling it the "Argus". I think the re-naming probably has something to do with the Argus suffering financially and the City of Cape Town now most likely being the biggest contributor. They are simply the most logical headline sponsor, better than any other business or company. Good that the city is willing to build its brand internationally especially in the cycling world. We have much to offer. ichops, Greybeard, carbon29er and 2 others 5 Link to comment Share on other sites More sharing options...
rock Posted September 24, 2014 Share Ja I think there's more to it? Anything to do with the CSA and PPA? Khoisan 1 Link to comment Share on other sites More sharing options...
Zariuss Posted September 24, 2014 Share Did I the buy an entry to the wrong event?....Obviously you did as the Entries only open on Friday! Link to comment Share on other sites More sharing options...
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