You missing the point completely. I'm not trying to justify one life choice over another. What I'm saying is Veganism is going to get a bad rap down the road if Big Food is allowed to run its course. Massive brands are promoting Veganism as a healthy lifestyle and that it is going to save the planet. At the same time these brands are subtly trying to influence dietary guidelines throughout the world. The Lancet paper is a prime example this propaganda. Down the road, these brands will then gladly add a 'Vegan Compliant' badge to their product. So, your average consumer, having been bombarded with marketing hype that Veganism is the way to go, walks into the supermarket, sees your packet of Lays, chocolate bars, Ben and Jerry's (and every other piece of processed crap out there) with 'Vegan compliant' badges on them and gladly adds it to their basket thinking they are eating healthy and saving the planet. As a vegan (which I assume you are) I would be concerned about this association. Your comment about McDonalds is exactly the point I'm trying to make. You imply that McDonalds is branded as a meat product. And probably a lot of their own marketing implies this too. But in reality, apart from a piss williy piece of processed slosh that goes on the bun, there is hardly any meat involved with McDonalds. So, everyone orders super sized McDonalds meals, gets fat and unhealthy and then blames the tiny piece of 'meat' on the bun. This is exactly where Veganism is going to end up in 5 years time if Big Food is allowed to continue down this path. As a genuine vegan eating whole natural foods (which I assume you are), I would be concerned about this path.
