Cooling in motion with new Falke cycling sock

[News bot]

The new cutting edge FALKE Advance Performance range of sport-specific socks combines over a century of expertise with the most advanced technologies available globally to offer ultimate functionality and wearer advantage. Each sporting discipline is tiered to suit sport-specific wearer requirements.

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[CAAD4]

Nothing like the smell of foot powder in the morning to awaken the sleeping giant. Hell I love it when the small guys come in and start eating somebody's lunch right under their nose.

[tubed]

Nothing like the smell of foot powder in the morning to awaken the sleeping giant. Hell I love it when the small guys come in and start eating somebody's lunch right under their nose.

Couldn't agree more - served up mediocre product to the masses because they were the only show in town, suddenly some sharp lighties from the Bos (again) offer something better and Falke are now offering the next best thing - a scientifically advanced fabric tube with a seam at one end.

 

Wonder if they tried to buy the lighties out cheaply - that's usually part of the strategy - but these youngsters seem sharp.

 

Your move lighties.

 

The customer wins in this case.

[EmptyB]

Healthy competition...we all win

[Guest notmyname]

The falke socks are average. The new offerings lok pretty cool but not as cool as bananas and jelly beans.

[Loose cog]

Two immediate problems. They are too long and are not white.

[CAAD4]

Two immediate problems. They are too long and are not white.

Neither are kitchen appliances...

[HappyMartin]

It's a sock. Good grief. All the hype. Thought it must be a new Mars rover. Load of bollocks.

[Noshow]

Love the look of those Versus socks but they only come in one size.  For us large-hoofed mammals (size 12) we really need something that doesn't also fit a size 8 twinkle toes.

[Mechanick]

What I found strange was that the Sportmanswarehouse stall at the Cycle Tour Expo sold them for cheaper that Falke themselves, who were also at the Cycle Tour Expo...

[Iwan Kemp]

Easy, Falke was not undercutting their retail partner.

[Pure Savage]

If they had just copied the colour scheme from the Liv they would have had a winner, and put the words FALKE on the toes

[TheTashkentTerror]

Features that these socks offer:

1. AB Coollayr Tech
2. Drynamix Yarn
3. Silver Fibre Technology
4. Polyamide Mesh construction

 

Features that currently affect my sock buying preferences:

1. Bananas

[NickGM]

They can call those colours whatever they want, all I see is 3 different flavours of Wimpy milkshake. That's not a bad thing though. I may grab myself a pair of the bubblegums. 

[V12man]

Anybody else try to get more information from their website? "Under construction" after I had fixed the link error - TFU to have no working website.... GRRRRRR....

[Jensie]

Web site is not working. Anyhow...got another pair of the laaities socks yesterday. like the trail sock being a bit thicker.