Bad Girl Posted December 8, 2013 Share From Bike Rumour: Cafe Roubaix Bicycles is a small bike shop located in historic downtown Cochrane, Alberta. Like many shops, it got it’s start in a garage. Where owner Dan Richter had been building high end custom wheels for friends and local racers.A twenty year veteran of the Canadian Armed Forces, starting Cafe Roubaix Bicycle Studio, was a culmination of a life long passion and a great way to force himself to meet new people. His military career, after stints in Afghanistan and elsewhere, was brought to an end due to post traumatic stress disorder.His shop, which opened in March, is located perfectly above an ice cream shop caters to road cyclist. It’s named after the famous 117 year old Paris-Roubaix race, because Dan wants every client to “roll away experiencing the same level of service and attention that every European professional demands from team mechanics, coaches, and equipment providers.”The problem is…. Specialized Bicycles is requesting Cafe Roubaix Bicycles change it’s name or else they’ll huff and they’ll puff and they’ll sue due to trademark infringement. While Dan’s lawyer claims he has a case, since the name is an icon of bike culture, and there are dozens of products with the name e.g. the Fuji Roubaix Road Bike and Challenge Roubaix Tires. But to pursue this case would cost an estimated $150,000, so the small shop must capitulate.According to Specialized Canada, the company is defending it’s legally owned trademark because it is legally required to defend or lose it.For Dan, changing his stores name is a lot more than just a sign. It’s about rebuilding a reputation he has carefully cultivated building custom wheels and providing exceptional customer service. You can find directions to Dan’s shop, pick up a jersey, or just learn more about his shop here.Via Calgary Herald Link to comment Share on other sites More sharing options...
Cippo Posted December 8, 2013 Share Pick a fight with those you can win and leave the big kids alone. Link to comment Share on other sites More sharing options...
Velloen bike Posted December 8, 2013 Share Why doesn't the paire - Roubix organizer just sue all the brands with the name, if this is the problem. ichops and GaryvdM 2 Link to comment Share on other sites More sharing options...
Hairy Posted December 8, 2013 Share Bullies Ed-Zulu, Tractor, Patensie and 2 others 5 Link to comment Share on other sites More sharing options...
Cellar Posted December 8, 2013 Share Oh, well, at least I have one less bike brand to consider when I buy my next bike. Edited December 8, 2013 by Cellar Ed-Zulu, Dan Dob, Patensie and 18 others 21 Link to comment Share on other sites More sharing options...
No Hare Posted December 8, 2013 Share A Great name for the shop would be: The Bike Shop that was successfully intimidated by Specialized to change our name because were are dam good. What a wonderful name Dan can choose with a ice cream shop underneath his bottom... YUMEYA and Hairy 2 Link to comment Share on other sites More sharing options...
Christie Posted December 8, 2013 Share " Cafe Roubaix Bicycles" from what I read does not even sell Specialized. Disgusting bullying by Spicialized imo. I hope a law firm takes his case for the marketing they would get from it. Edited December 8, 2013 by Christie Link to comment Share on other sites More sharing options...
Cellar Posted December 8, 2013 Share " Cafe Roubaix Bicycles" from what I read does not even sell Specialized. They don't. I do want one of these vintage wool jerseys they sell:http://images-cdn.ecwid.com/images/1745031/69776818.jpg Dragu and Capricorn 2 Link to comment Share on other sites More sharing options...
Baaisikilist Posted December 8, 2013 Share Now I like the brand even less... VeloErv and Bike Mob 2 Link to comment Share on other sites More sharing options...
BrandonF_ Posted December 8, 2013 Share Another example of the Specialized brand thinking they are very special, but infact they are NOT. Overrated in all aspects. Tatt, Bike Mob, Spoke101 and 2 others 5 Link to comment Share on other sites More sharing options...
Chro Mo Posted December 8, 2013 Share The brand makes amazing bicycles, but this is just plain wrong. Just saw a similar article on cyclingnews. http://www.cyclingnews.com/news/specialized-pressures-canadian-bike-shop-to-change-name Sad, really that they can defend their position with a straight face. Remember Volagi? Almost shut them down too. Link to comment Share on other sites More sharing options...
PhilipV Posted December 8, 2013 Share Canadian patent laws are retarded to have awarded a patent for the name of a town and a classic bike race. Specialized are even more retarded for doing this. bullying tactics. Part and parcel of why I don't like the brand. Jocklaw and Headshot 2 Link to comment Share on other sites More sharing options...
Cav' Posted December 8, 2013 Share Stupid. Link to comment Share on other sites More sharing options...
Capricorn Posted December 8, 2013 Share love the outrage on specialized assholes FB page. go join in the fun! have to love this pic someone posted up, captioned as : Specialized Roubaix in action Edited December 8, 2013 by Capricorn Tatt 1 Link to comment Share on other sites More sharing options...
RockCoach Posted December 8, 2013 Share This just reinforces my opinion of them as a bunch of corporate asshats. Will never own anything made by them. Sidewinder. and SoftTail 2 Link to comment Share on other sites More sharing options...
Cat2forLife Posted December 8, 2013 Share Uhg.. I never really liked this brand. Now I will never own anything Spaz again. Anyone interested in two Spaz Ribcage bottle cages? Wait a minute... We all own a ribcage? Let's sue Spaz! And Cellar, may I also use your signature? Edited December 8, 2013 by Hayseed Cav' and Cellar 2 Link to comment Share on other sites More sharing options...
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