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DPG

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The power of marketing.

 

They call it Pester Power. Kids pestering the parents to buy something silly they don't need

Indeed.. there was a stage when we collected and swapped out stationery, letter pad papers, interesting erasers [emoji2356]

 

To this day I don’t know why we did this or even what happened to it all[emoji1787]

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The power of marketing.

 

They call it Pester Power.  Kids pestering the parents to buy something silly they don't need

There was a recent issue with some retailers around this. 

 

They had some data that showed if certain products (sugary ones) were placed at toddler eye level rather than adult eye level, it initiated the pestering. The regulators felt this exploited children and stopped it. 

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There was a recent issue with some retailers around this. 

 

They had some data that showed if certain products (sugary ones) were placed at toddler eye level rather than adult eye level, it initiated the pestering. The regulators felt this exploited children and stopped it. 

The monitoring of shopper behaviour is huge. 

 

Companies know exactly how long a shopper spends at the shelf to make the purchase decision.

 

This drives changes in product placement, packaging design etc. etc.

 

There is good reason for the use of gondola ends. 

 

Clicks, WW, PnP etc etc know exactly what profile shopper buy what and when through their Loyalty Card system.  And the can shift product around during the day to influence shopper behaviour.

 

Fascinating stuff

 

The same for us cyclists

 

Look at the marketing to drive shopper behaviour.

 

10% stiffer....10% more aero....10% lighter...Better handling....Less fatique.  saving 10 watts...2x6, then 2x8, then 3x9, now 1x13, gravel bikes,,,,,Sagan rides one.....Pretty paint jobs....exclusivity through outrageous pricing...

 

they know what you want!!!!!

Edited by Underachiever
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A few days back one of the Spindle Bearings failed on a lathe and we had to replace it.  It was a bearing with a plastic ball-cage so I was able to take out all the "ghoens".

 

Man - If I had those 24 gems back in 1980 I would have had diabetes by now with all the sweets and chocolates I could have swapped them for....

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The same for us cyclists

 

Look at the marketing to drive shopper behaviour.

..Pretty pain jobs....

Look, I don't care how pretty it is, if my new bike comes with a pain job, I'm sending it straight back for a replacement.

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A few days back one of the Spindle Bearings failed on a lathe and we had to replace it.  It was a bearing with a plastic ball-cage so I was able to take out all the "ghoens".

 

Man - If I had those 24 gems back in 1980 I would have had diabetes by now with all the sweets and chocolates I could have swapped them for....

Get yourself a kettie (remember those) and go hunt some Starlings.

 

post-32237-0-47470600-1602767080.jpg

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Look, I don't care how pretty it is, if my new bike comes with a pain job, I'm sending it straight back for a replacement.

Sorry!!!!!!!!!!!!!!!!!!!!!

 

I was already thinking abt the painful elevated pricing!!!

 

BTW all bikes comes with a pain job - if not, your not pedaling hard enough.

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A few days back one of the Spindle Bearings failed on a lathe and we had to replace it.  It was a bearing with a plastic ball-cage so I was able to take out all the "ghoens".

 

Man - If I had those 24 gems back in 1980 I would have had diabetes by now with all the sweets and chocolates I could have swapped them for....

 

This has got me thinking - Ghoens or Ironies where the Ball Bearings, Arlies were normal Marbles, China's were the white ones, but I cant remember what we called the clear coloured glass ones - they carried the most currency back in the day if I recall

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speaking of ketties, who remembers this

 

attachicon.gifunnamed.jpg

 

We spent many a day in the ‘kleilat gat’ but I remember one incident pretty clearly when one of our friends got hit above the eye with a piece that had a stone in it.

 

Blood all over the place, ... we ran home (about 2km) with him leaving a trail of the red stuff as far as we went. By the time we got to his house he looked liked someone from a Zombie movie. Face and shirt soaked in blood!!

 

We just rang the front-door bell, and then ‘maak-ed spore” … his mom was a large dutch woman, even when friendly she sounded scary …. :devil: :nuke:  :nuke: 

 

Those were the days   :D  :D 

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The monitoring of shopper behaviour is huge. 

 

Companies know exactly how long a shopper spends at the shelf to make the purchase decision.

 

This drives changes in product placement, packaging design etc. etc.

 

There is good reason for the use of gondola ends. 

 

Clicks, WW, PnP etc etc know exactly what profile shopper buy what and when through their Loyalty Card system.  And the can shift product around during the day to influence shopper behaviour.

 

Fascinating stuff

 

The same for us cyclists

 

Look at the marketing to drive shopper behaviour.

 

10% stiffer....10% more aero....10% lighter...Better handling....Less fatique.  saving 10 watts...2x6, then 2x8, then 3x9, now 1x13, gravel bikes,,,,,Sagan rides one.....Pretty paint jobs....exclusivity through outrageous pricing...

 

they know what you want!!!!!

Our PnP till line is so slow that you can end up spending your life savings in the line before you even get to the till.

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Our PnP till line is so slow that you can end up spending your life savings in the line before you even get to the till.

Never take the card, just cash!!!

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Never take the card, just cash!!!

 

 

whats that ?

very very very rarely have cash in my pocket.

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